How to get people to do what you want. The psychology of persuasion is effective then. Clear understanding of your own intentions

Offer a drink. If you want to convince a person of something, during a conversation, offer him hot drink such as tea, coffee or cocoa. If you offer a warm drink, the person subconsciously perceives you as a warm, pleasant and hospitable person. A cold drink can have the opposite effect. Generally, people feel cold and crave warm food and drink when they feel isolated from society. Satisfy their need and they will become more receptive to your words.

  • Ask questions that suggest a positive “Yes” answer. Start the conversation by asking questions that suggest a positive response, such as: "It's nice weather today, isn't it?", "You want to buy a car at a bargain price, don't you?"

    • When you get someone to say yes, it will be easier for you to get the person to say yes, I will buy it.
    • It's best to ask vague questions, but make sure your wife knows why you're complimenting the other girl.
  • Break the touch barrier. Whether you're closing a deal or asking someone out on a date, touch that person casually. A light touch can increase your chances of promoting a product or service - the interlocutor's desire to get closer is activated on a subconscious level.

    • Don't pressure people! Try asking the person for a favor a few weeks later.
    • During the conversation, try to be as pleasant as possible. If the person is attracted to you, you will be more likely to get what you want.
    • There are several ways to look more powerful. You can choose to wear the black suit that is popular with the judges, the police, and the clergy, or you can keep a neutral face. But being dominant doesn't always mean being persuasive. If you are a seller, you should rather find mutual language with the buyer, not to scare him. If you are a controller, you rather need to keep people in a fist, dominating and dominating them.
    • Know when to stop. There are people who are very stubborn, and there are those who simply shun others.
    • If you agree to pay later, sign the contract and have a trusted third party present.
    • Use the same methods as the sales assistant to take revenge on him and scare him away. For example, when buying a car, have a conversation. Ask questions you know the answers to: "Car sales are down, aren't they?" "Guys, I think you should write off your 2012 car by now!" Thus, the seller will go out of his way to sell the product. Remind employees that their wages have gone down by accident.
    • Share your opinion about the situation the person is in. Let's say someone discovers that he can see the future. Tell him how scared you were to find something like this in yourself. Perhaps at first the person will not share with you a story about his gift - wait a few days. Then tell him about a famous psychic. Perhaps now the person will open up. You need to act in stages - often this is how people open up.
    • Don't talk too much. Your task is to understand potential customers, not to get into their wallet. Demonstrate the ability to listen and understand so that people can see that you are ready to serve them for their good. Too many words - a waste of time, both yours and potential customers.
    • Make them think, "This is what I need!" This will make it easier to convince people.

    Warnings

    • Don't speak too fast. You must be confident, but if you hurry with the tricks, this can lead to a negative result.
    • If you ask too much, your request may be denied. You didn't ask for anything and think your chances are slim? Treat this person well and when he is in a good mood, ask for what you wanted. If a person is in a bad mood, they are likely to get even more angry.
    • Do not persuade a person to do something if the request does not contribute to his well-being.
    • Do not act rashly and do not use inappropriate words in your appeals.
    • Once a person finds out that you manipulated them, they will feel extremely uncomfortable in your company. Just think how much you hate pushing goods and services or a passive-aggressive family member.
    • Be careful when using persuasion techniques on friends. Sometimes you need to make a decision in your favor and convince others of its correctness. On the other hand, if you do this too often, people may think that you are controlling or manipulating them. This may lead to undesirable consequences.
  • It is much more difficult to refuse an eloquent and slightly cheeky person. Use courtesy words: "Please", "Thank you". Always express your gratitude after you have achieved your goal.

    Smile. Be cheerful, smiling and charismatic. A good mood will help you achieve more than you think. People will be happy with you, thinking little about what you say, while quite naturally accepting your point of view.

    Do something before you start coaxing him. Sometimes, it is very difficult to say no to someone who has already done something for you. Moreover, turn good into your good habit. It always comes back.

    Show the interlocutor all the advantages of your idea. If possible, tell how its implementation will be in his interests. This allows you to get close attention of the opponent.

    Try not to be obvious in your blandishments. Gently lead the interlocutor to your goal. You will be more persuasive if your audience doesn't know you are trying to convince them.

    Persuade, but be prepared to be rejected. Oddly enough, if you are internally ready to hear “no”, then more often than not, you will be answered with “yes”. If the relationship is difficult for you, just imagine what can happen if you? It is enough to accept the refusal favorably, because it is that when you ask again, the answer will most likely already be positive.

    Be honest. Honesty is a very disarming quality. If you openly admit that you, for example, ask and persuade solely for your own benefit, people are able to respond to this. Sincerity is so unusual and rare that the persuaded unexpectedly agrees and helps.

    The most important thing is to stop in time. Your opponent may find your blandishments annoying and you boring. If you are considered pushy, it will be almost impossible to achieve your goal.

    note

    Lies and exaggerations will never be in a good way persuasion, although sometimes it is quite effective. Remember, the person you're talking to isn't stupid, but if you think you can cheat and they don't know, you deserve everything you get.
    Don't give up abruptly and without a fight. This makes the opponent think that you are weak, and next time it will be much more difficult to convince him of anything.
    Do not be hysterical and conflict in persuasion. Even the most whiny children do not achieve their goal in this way. If you are even a little annoyed or frustrated, take a break, have a cup of tea, think over your arguments. Or even return to your blandishments the next day.

    Sources:

    • persuade a person to do

    To successfully convince someone that you are right, you first need to sincerely believe in it yourself. This is the first rule of any persuasion technique, because if you yourself do not believe in what you are going to prove to others, your words are unlikely to sound convincing.

    Instruction

    Eye contact with the object of belief is also required. If your interlocutor looks away, you need to do the same, in the same direction (just catch his eye again and try to keep it).

    Speak your . For example, if your opponent is about to take a breath, you need to start speaking using arguments and facts. This will force your opponent to at least listen to you (there will be no cultural interruption), and then everything depends on you.

    Your posture also plays an important role in the process of persuasion, stay straight, look into your eyes - be open to. You should not shift from foot to foot, stoop, look at the floor - all this indicates your insecurity and inability to convince.

    Persuading others requires knowing and understanding their position on the topic. Be able to comment on possible objections and questions during the conversation, backing them up with arguments and facts.

    You should never lose self-control if your opponent verbally or gesticulates actively challenge you. Hold on, and confidently continue to express your opinion. Remember, if you showed your anger and responded to your opponent with his own methods, consider that you lost.

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    Useful advice

    To successfully prove something to someone, during a conversation, you need to repeat your arguments and arguments several times.

    Persuasive speech, accompanied by expressive non-verbal components, is a whole art, the mastery of which is useful not only for psychologists, but also for everyone who strives to achieve success in communication. However, even without spending a large number time to study the encoding and decoding systems adopted in a particular society, you can make a person believe you with simple tricks.

    Instruction

    Focus on eye contact. People are aware that eye aversion is evidence of a lie. But this leads to the fact that too close gaze at the interlocutor makes him feel insecure and suspect you of insincerity. Don't confuse him with over-drilling. It is enough to maintain contact, from time to time leaving your counterpart without constant visual supervision.

    Be calm and confident. The interlocutor should not get the feeling that you are trying to put pressure on him. The truth should not need an abundance of evidence, arguments. The more persistent and stubborn you are, the more you try to influence the interlocutor, the faster new and new, sometimes even absurd arguments replace each other, the more likely you will be suspected, if not of deceit, then at least of the fact that you yourself not very sure of the veracity of the reported message.

    Behave naturally. You should not give the impression of a person who has some other goals than just communication. Even if you are giving deliberately false information, try to forget about it. Stick to your usual manner of communication, especially if you are talking to someone close to you. Do not saturate speech and movement with symbols that are considered "persuasive", they can attract attention and make the person think that you have a reason to use them.

    Avoid intrusion into your speech words that would emphasize that you are telling the truth. This again can act, at least on a subconscious level, so that a person begins to suspect you of. If you do not give him a reason to think about such a possibility, he will not doubt the truth of your words, and you will not have to make any effort to make yourself believe.

    If you notice that the people around you often do not take you seriously, perhaps even mock you, then you need to take drastic measures, first of all, in relation to yourself. How to draw attention to yourself and make people reckon with your opinion, you will learn from this article.

    Instruction

    Love yourself.

    Usually, those around you “mirror” what is inside you: they notice the uncertain intonation of your voice, look, and gait. In this regard, urgently begin to form a positive attitude towards yourself. Do not forget to pay attention to your appearance: a well-groomed appearance demonstrates that you love yourself, which means that others will treat you with respect. Be sure to celebrate even your smallest achievement, reward yourself for success. This will give you strength and “weight” in society.

    Pay attention to yourself.

    If you are talking, and the people around you pretend not to hear you, then you should ask yourself the question: “What am I doing wrong?” Start doing the opposite. If you are talking while seated, stand up, if your voice is barely audible, speak louder. Start your speech with "I". For example: "I want to say ...", "I ask for attention ...".

    Talk about yourself with admiration.

    Affirmations help a lot - short statements you create like: “I am damn attractive”, “I am persistent and I can achieve a lot”, etc. For greater effect, the affirmations should be repeated as often as possible within two to three weeks.

    Respond appropriately to ridicule.
    The purpose of a ridicule or an offensive remark is to cause confusion, anger, fear in you. Therefore, if you learn to ignore them, then the goal will not be achieved, and the scoffers will stop pestering you. You can try to parry the remark, and the offender will be knocked out.

    IN modern world many need to be able to lie. Not necessarily for any dubious or illegal purposes. Often they lie for good or for salvation in order to calm an overly suspicious person, not to give reasons for jealousy to loved ones, to negotiate with superiors or business partners.

    Always think through your lies in advance. Try to provide answers to all possible questions, work out the details of your story. Think about what facts can serve as evidence for the truth of your statements. A lie invented in advance always looks more believable and there will be less chance of failure. Just in case of failure, you can come up with a fallback that is closer to the truth.

    Try to sincerely believe in what you come up with. So that no one thinks that they are being deceived. Imagine yourself as an actor who must perfectly play his role, get used to it, become one with it.

    Remember that under existing legislation, perjury, slander and slander entail measures up to and including criminal liability.

    If possible, study in advance who you will deceive. Try to understand the psychology of the “victim”, find an individual approach to it. Unfamiliar people, as a rule, conduct a conversation incredulously and wary. They are harder to deceive than friends and relatives. In this case, start giving lies in small portions, carefully watching the interlocutor. It is important not to overdo it: alternate false and true facts.

    Don't let yourself get caught

    If the interlocutor begins to guess about the deception, distract him with something. Start asking him about unimportant details, move the conversation to an abstract topic, tell interesting story or an anecdote. Counterattack if the opponent has already started directly accusing you of lying. Take the situation into your own hands, prove, give premeditated arguments.
    The easiest way to lie is over the phone or in person. It is more difficult - on the Internet or in correspondence, since in these cases the addressee can always save letters or messages.

    Always remember the things that are lying in the little things. This is a difficult but necessary condition for every successful liar. Be consistent by deceiving many people or committing a series of deceptions. You can even write down all the facts of deception. And when you come up with the next lie, do not forget that deceived people can exchange information among themselves. In order for them not to reveal the deception, the information they have must be consistent and not have conflicting details.

    Gestures and facial expressions

    Watch your gestures and facial expressions. Convince yourself that you shouldn't feel guilty or fearful about deceiving others. Look at the interlocutor boldly and openly in the way you usually look at others when speaking the truth. Practice the right look in advance. Do not cross your arms or legs, do not make unnecessary and meaningless movements that may betray a lie or excessive anxiety.

    Lie in a firm, confident, and loud voice. Train him ahead of time too. Don’t stutter, don’t get better, don’t get confused—speak like it’s written, don’t chatter. If during a conversation you smile at the interlocutor, try to make the smile look right, that is, be natural and sincere.

    Everyone at least once in their life communicated with a very stubborn and difficult interlocutor.

    Everyone knows that the easiest way to resolve a dispute is to avoid it. However, sometimes the situation requires that you defend your point of view and convince the most stubborn interlocutor that you are right. The following 10 tips will help you with this.

    1. Be careful and polite

    First of all, do not play with the thin threads of a person’s pride: you should not offend him, humiliate him and become personal, so you won’t prove anything to him and he will go into a defensive position of denying everything in the world (antagonism). And it is almost impossible to convince a person in such a state.

    2. Strong Arguments First

    State the strongest and most compelling arguments for your position first. No need to start with trifles, immediately release heavy artillery, and only then to reinforce it with small infantry.

    3. Earn trust

    Try to increase your status and image: argue that you know this in practice, that you have been doing this for many years and have received concrete results or earned a lot of money from it.

    4. Be smart

    A powerful weapon is to say the following: “Yes, yes, you are right about this, this is a good idea, but you are completely wrong about this ...” When a person feels that his thoughts have been noticed, he can already listen to yours.

    5. Rough flattery

    Praise the man! Compliments, and especially unexpected compliments, will surprise and please everyone, and this is exactly what you need - to relax your opponent, to reduce his control over the situation.

    6. Sequence of Consent

    Rule of sequence: first tell the person what he agrees with (even if these are absolutely obvious things), and then your point of view. The likelihood of agreement in this case increases many times over.

    7. Move the conversation away from dangerous topics

    Avoid " sharp corners” and those that can increase the conflict, as well as those that are a weak point for you.

    If something like this pops up, urgently turn the conversation off of this, say: “We are not talking about this now, but about ...”, “this has nothing to do with the case, only ... is relevant to the case”.

    8. Notice every little thing

    Watch the person's non-verbal behavior, it can reveal a lot. Non-verbal behavior is posture, gestures and facial expressions. If you notice that after some argument the person's eye twitched, then immediately continue to reveal this argument further and in great detail - this is your strongest argument and the person understands this and is nervous.

    9. People love benefits and benefits

    Convince the person that what you are saying to him is very useful and even beneficial for him, and his position, on the contrary, will not bring him anything other than “just his position”.

    10. Show unexpected attentiveness and respect

    Listen carefully to your interlocutor, even if he annoys you: anyone will notice that they are attentive to him, and especially someone who knows that despite the fact that you disagree with him, you are attentive to him. This way, you can stand out from other people with whom he has ever argued.

    Good luck with your victory, because now we know for sure that using these tips, you will win in any dispute!

    Is it possible to persuade the teacher to agree with everything you say if you did not study for the exam? Can! In psychology, there is even a whole section covering the ability to convince a person.

    Our "mole" was a professor of psychology, who at one time worked as an FBI agent for a long time. Taking part in numerous covert operations, he more than once had to fish out information from even the most famous silent people.

    The main rule to follow when achieving the goal of “How to persuade anyone” is this: make your opponent like yourself.

    Step One: Intentionally Make a Mistake

    During a conversation, an experienced speaker allows himself, as if by chance, to make a small mistake. This may be a mistake in pronunciation, incorrectly used in the meaning of the word, and so on.

    The point is to get the listener to correct you. He then feigns slight embarrassment, thanks the listeners for the correction, and then speaks with the corrections in mind.

    But be careful - your mistakes should not relate directly to the material on which you are answering.

    This is done with three main goals:

    1. When the listener corrects the speaker (in our case, the teacher corrects the student), this gives him the opportunity to feel more confident.
    2. This allows the teacher to communicate with the student more freely.
    3. This gives the teacher the opportunity not to be afraid to make mistakes himself and lulls his own vigilance.

    Step two: lavish third-person compliments

    How to win over a person and persuade him to do something? Of course, start complimenting him!

    It has its own rules and subtleties. For example, a student should in no case make direct compliments, otherwise it will be regarded as undisguised flattery. In addition, some people are simply not ready to accept direct compliments and begin to experience discomfort.

    In this case, compliments from a third person are great: mention, as if by chance, that you communicated with students of previous courses, and they are sure that it is this teacher (our hero) who teaches his material more fully and accessible than all the other teachers of the course .

    By the way! For our readers there is now a 10% discount on

    Step three: express sincere sympathy

    Do you want to know one of the main secrets of how to learn to persuade people? Show them your sympathy. People have always been interested in their own person much more than everyone else. And it's natural.

    If you show a genuine interest in people, you will not only be able to make many friends and acquaintances, but also win the sympathy of teachers.

    Your task: to find the optimal sympathetic statement, which will be the absolute truth. For example, on the day of the exam, let the teacher know that you perfectly understand what a difficult day he is having today. The person should feel not pity on your part, but support.

    It becomes incredibly pleasant for any person when they not only listen to him carefully, but also share his emotions with him.

    Step Four: Get the Interlocutor to Praise Himself

    Remember: there is a rather thin line between flattery and a compliment, so it's best not to cross it. And even better - make your interlocutor begin to praise himself.

    Here is an example of a good conversation:

    - During the last session, I took the exam from the same group 7 times!

    -Wow! You need to have nerves of steel and incredible endurance to listen to the same thing for 7 days from the same people!

    - (probable answer we need to achieve) Yes, I had to try not to go crazy. Of course, I did a great job and all the students passed the exam.

    Step Five: Ask for a Favor

    Make a person help you - and he will do it again and again, and with genuine pleasure! When a person gives someone a favor, he feels his own growing importance not only for others, but also for himself.

    However, this method should not be abused: the service you are asking for should be small, insignificant.

    Now you know how to persuade a person to do something. None of this advice fits the definition of hypocrisy, so everything is legal and quite moral. A little cunning, charm and valuable information on the methodology of the special services - and you will succeed. And if it does not work out, then we are ready to provide at any time

    Today in the blog: How the psychology of human persuasion works, psychological tricks persuasion, how one can convince another person, or, if you like, the art of persuasion.
    (see psychological games)

    Greetings, dear readers of the blog, I wish you all mental health.

    Psychology of human beliefs - impact on consciousness

    The psychology of persuading a person is based on the fact that, by convincing, the speaker affects the consciousness of the person being convinced, referring to her own critical judgment. essence psychology of persuasion serves to explain the meaning of the phenomenon, cause-and-effect relationships and relationships, highlight the social and personal significance of solving a particular issue.

    Beliefs appeal to analytical thinking, in which the power of logic, evidence prevails, and the persuasiveness of the arguments is achieved. A person's conviction as a psychological influence should create in a person a conviction that the other person is right and his own confidence in the correctness of the decision being made.

    Psychology of human beliefs and the role of the speaker

    The perception of information that convinces a person depends on who reports it, how much an individual or the audience as a whole trusts the source of information. Trust is the perception of a source of information as competent and reliable. There are three ways to create an impression of your competence among the listeners who convinces a person of something.

    First- start to express judgments with which the listeners agree. Thus, he will acquire a reputation as an intelligent person.

    Second- be presented as a specialist in the field.

    The third- speak confidently, without a shadow of a doubt.

    Reliability depends on the way the persuasor speaks. People trust the speaker more when they are sure that he has no intention of convincing them of anything. Those people who defend what goes against their own interests also seem to be truthful. Confidence in the speaker and conviction in his sincerity increase if the one who convinces the person speaks quickly. Fast speech, in addition, deprives listeners of the opportunity to find counterarguments.

    The attractiveness of the communicator (persuader) also affects the effectiveness of the psychology of persuading a person. The term "attractiveness" refers to several qualities. This is both the beauty of a person and the similarity with us: if the speaker has either one or the other, the information seems to the listeners more convincing.

    Psychology of human beliefs and the role of the listener

    People with an average level of self-esteem are most easily persuaded. Older people are more conservative in their views than younger people. At the same time, attitudes formed during adolescence and early adolescence can last a lifetime, because the impressions acquired at this age are deep and unforgettable.

    In a state of strong excitement, agitation, anxiety of a person, his psychology of persuasion (susceptibility to persuasion) increases. Good mood often favors persuasion, partly because it promotes positive thinking and partly because it creates a connection between good mood and communication. People who are in a good mood tend to look at the world through rose-colored glasses. In this state, they make more hasty, impulsive decisions, relying, as a rule, on indirect signs of information. It is no coincidence, obviously, that many business issues, such as closing deals, are decided in a restaurant.

    Conformal (easily accepting someone else's opinion) are more easily persuaded (test: Personality Theory). Women are more persuasive than men. It may be especially ineffective psychology of persuasion in relation to men with a low level of self-esteem, acutely experiencing, as it seems to them, their uselessness, alienation, who are prone to loneliness, aggressive or suspicious, not stress-resistant.

    In addition, the higher the intelligence of a person, the more critical their attitude to the proposed content, the more often they absorb information, but do not agree with it.

    Psychology of human belief: logic or emotions

    Depending on the listener, the person is more convinced either by logic and evidence (if the person is educated and has analytical mind), or influence addressed to emotions (in other cases).

    The psychology of persuasion can be effective, influencing a person, causing fear. Such a psychology of persuasion is more effective when they not only frighten with possible and probable negative consequences certain behaviors, but also offer specific ways to solve the problem (for example, diseases, the picture of which is not difficult to imagine, are more frightening than diseases about which people have a very vague idea).

    However, using fear to convince and influence a person, one cannot cross a certain line when this method turns into information terror, which is often observed when advertising various drugs on radio and television. For example, we are enthusiastically told how many millions of people around the world suffer from this or that disease, how many people, according to the calculation of doctors, should get sick with the flu this winter, etc. And this is repeated not just every day, but almost every hour, moreover It is not taken into account at all that there are easily suggestible people who will start inventing these diseases in themselves, run to the pharmacy and swallow medicines that are not only useless in this case, but also harmful to health.

    Unfortunately, intimidation in the absence of yet accurate diagnosis often used by doctors, which goes against the first medical commandment "do no harm." This does not take into account the fact that the source of information that deprives a person of spiritual, psychological peace can be denied trust.

    More convincing person is the information that comes first (primacy effect). However, if some time passes between the first and second messages, then the second message has a stronger persuasive effect, since the first has already been forgotten (the effect of novelty).

    The psychology of a person's beliefs and the way information is received

    It has been established that the arguments (arguments) given by another person convince us more strongly than similar arguments given to oneself. The weakest are the arguments given mentally, somewhat stronger are those given aloud to ourselves, and the strongest are those brought by another, even if he does it at our request.

    The psychology of persuasion. Methods:

    fundamental: is a direct appeal to the interlocutor, who is immediately and openly introduced to all the information that makes up
    the basis for proving the correctness of the proposed;

    contradiction method: based on the identification of contradictions in the arguments of the persuaded and on a thorough check of their own arguments for consistency in order to prevent a counteroffensive;

    method of "drawing conclusions": arguments are not presented all at once, but gradually, step by step, seeking agreement at each stage;

    "chunks" method: the arguments of the persuaded are divided into strong (accurate), medium (controversial) and weak (erroneous); they try not to touch the first, and the main blow is applied to the latter;

    ignore method: if the fact stated by the interlocutor cannot be refuted;

    accent method: accents are placed on the arguments given by the interlocutor and corresponding to common interests (“you yourself say ...”);

    two-way argumentation method: for greater persuasiveness, first state the advantages, and then the disadvantages of the proposed solution method
    question; it is better if the interlocutor learns about the shortcomings from the persuader than from others, which will give him the impression of the impartiality of the persuader (this method is especially effective when persuading educated person, the poorly educated are better amenable to one-sided argumentation);

    method "yes, but ...": used in cases where the interlocutor provides convincing evidence of the advantages of his approach to resolving the issue; first they agree with the interlocutor, then after a pause they provide evidence of the shortcomings of his approach;

    apparent support method: this is a development of the previous method: the arguments of the interlocutor are not refuted, but, on the contrary, new arguments are given
    in their support. Then, when he gets the impression that the persuader is well informed, counterarguments are given;

    boomerang method: the interlocutor is returned his own arguments, but directed in the opposite direction; arguments "for" turn into arguments
    "against".

    The psychology of persuasion is effective when:

    1. when it concerns one need of the subject or several, but of the same strength;

    2. when it is carried out against the background of a low intensity of the persuading emotions; excitement and agitation are interpreted as uncertainty and reduce the effectiveness of his argumentation; outbursts of anger, abuse cause a negative reaction of the interlocutor;

    3. when we are talking about secondary issues that do not require reorientation of needs;

    4. when the persuading person himself is sure of the correctness of the proposed solution; in this case, a certain dose of inspiration, an appeal not only to the mind, but also to the emotions of the interlocutor (by “infection”) will enhance the effect of persuasion;

    5. when not only one's own is offered, but also the argumentation of the persuaded is considered; this gives a better effect than repeated repetitions of one's own arguments;

    6. when the argument begins with a discussion of those arguments on which it is easier to reach agreement; it is necessary to ensure that the persuaded more often agrees with the arguments: the more assent you can get, the more likely you are to succeed;

    7. when a plan of argumentation is developed that takes into account the possible counterarguments of the opponent; this will help build the logic of the conversation, make it easier for the opponent to understand the position of the persuasive.

    The psychology of persuading a person is appropriate then:

    1. When they show the importance of the proposal, the possibility and ease of its implementation;

    2. When they present different points of view and make an analysis of forecasts (with persuasion, including negative ones);

    3. When the importance of the advantages of the proposal is increased and the magnitude of its disadvantages is reduced;

    4. When take into account individual characteristics the subject, his educational and cultural level and select the closest and most understandable arguments to him;

    5. When a person is not directly told that he is wrong, in this way one can only hurt his pride - and he will do everything to defend himself, his position (it is better to say: “Perhaps I am wrong, but let's see ...”);

    6. When, in order to overcome the negativism of the interlocutor, they create the illusion that the proposed idea belongs to him (for this, it is enough just to lead him to the appropriate thought and provide an opportunity to draw a conclusion); they don’t parry the interlocutor’s argument immediately and with apparent ease, he will perceive this as disrespect for himself or as an underestimation of his problems (what torments him for a long time, others are allowed in a matter of seconds);

    7. When it is not the personality of the interlocutor that is criticized in the dispute, but the arguments cited by him, which are controversial or incorrect from the point of view of the persuader (it is advisable to precede the criticism with the recognition of the correctness of the person being convinced of something, this will help to avoid his offense);

    8. When they argue as clearly as possible, periodically checking whether the subject understands you correctly; arguments do not stretch, as this is usually associated with the speaker having doubts; short and simple phrases are not built according to the norms literary language, but according to the laws of oral speech; pauses are used between arguments, since the flow of arguments in monologue mode dulls the attention and interest of the interlocutor;

    9. When the subject is included in the discussion and decision-making, as people better adopt the views in the discussion of which they take part;

    10. When they oppose their point of view calmly, tactfully, without mentoring.

    This concludes the review of the psychology of human persuasion, I hope that the post was useful.
    I wish you all good luck!

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