What area were you born in?

In the village of artists on Sokol.

How has your childhood area changed? What did it look like to you then and what does it look like now?

I lived and grew up on Voikovskaya. They built a big shopping center"Metropolis" instead of the Voikov plant, and all the prospectus trade, which did not exist before, flourished. I lived in a large Stalinist house, and Voikovskaya was actively built up in the 1950s. When the subway had not yet been built, most of the Stalinist houses were there. They are beautiful and fundamentally serious, and have remained so. Then they began to build up panel houses. I can't say that the area has somehow changed a lot. I lived on the Metropolis side, and my school was there. There was also a central sports club navy, where I played water polo, and in CSKA I played handball.

Where do you live now? How is this area different from the rest?

I live near Mosfilmovskaya street. This area has always been one of my favorites. At some point, I began to drive a car and travel a lot around Moscow, and I liked this area because it is quite green, not very high, the university stands beautifully above it, there are many parks. And it is convenient in terms of logistics: it is easy to arrive and leave there. That is, there are many different ways. For some time I lived at the River Station. Leningradka is bad because it was so difficult to get there, because there was only one road. Of course, Mosfilmovskaya is unique - there are a lot of options for getting into the city. There are many places where you can walk with children or with a dog. It's great when you can go somewhere.

Where do you like to walk in Moscow?

In winter, these are places that are nearby, because you won’t go far. These are mainly parks near the house. On bicycles along the embankment, to the Park of Culture, and beyond. We leave the house, and then it started - to the third ring, there on the Vorobyovskaya embankment, along it in the direction of the Neskuchny Garden, and so on.

I don't want to get stuck in one place. Here are the same friends - that's another story, but the restaurant ...

What is your favorite area in Moscow?

Probably the one I live in. But in general, I don’t really like to concentrate on understanding “What is my favorite thing?”. I think there should be variety. I like different things in Moscow. I like to walk, for example, in the Kuznetsky Most, Nikolskaya, along the boulevards, on the Patriarch's, I like it, I have a restaurant there. This does not mean that I would like to live there, I just like the atmosphere.

What is your least favorite area in Moscow?

I don't really understand Arbat and Novy Arbat streets. But I can not say that they are unloved. I just don't go there. But what I don’t really like is the boulevards that are located after Tsvetnoy. It's uncomfortable there. If you take the boulevard ring, then there is some part of it that is unkempt, uninhabited, or something. I do not like the area of ​​the Kursk railway station, Taganka. Taganka always seemed unstructured to me. It lacked integrity: these overpasses, streets, Taganskaya Square. Chaotic set of buildings and structures.

What is your favorite Moscow restaurant for meeting friends?

Besides yours? I don't have one favorite restaurant. But today I go to Selfie, Chicha more, I like the new project of Arkady Novikov "Cheese factory". I don't want to get stuck in one place. Here are the same friends - that's another story, but the restaurant ... I'm for choice.

What is the best breakfast restaurant in Moscow?

I don't eat breakfast in restaurants. For me, breakfast is an important meal, and I try not to even go to business breakfasts. For me, breakfast is children, home and communication.

Which Moscow restaurant do you think is the best for the holidays?

Probably La Maree. There is live music and fresh seafood. Notice I don't call my Grand Crus as a matter of principle!

Do you like to go to bars, if so, which ones?

I'm not a bar person. I don't have much time for the bar life. What I miss in Moscow, or maybe I just don’t know about such a place, is an interesting lounge bar where you can just sit with live music and drink a delicious cocktail. Not aristocratic, but for communication. I like to go to "Simachev" or "Roof" in the evening, this is a classic of the genre for my generation. We do not go to rumbling places where there is a crowd of people at the bar.

Is there a place in Moscow that you are going to all the time, but can't get to?

Rather, there is a thing that I want to do, but I just can’t arrange it. My wife and I all want to organize a historical tour of the city. We are looking forward to this. In other cities we do it all the time. But Moscow, in fact, the city in which we were born, grew up and live, we do not know. I dream of doing a daytime historical tour with an interesting guide.

How are Muscovites different from residents of other cities?

Moscow is a hypertrophied concentrated city in all respects. Everything is concentrated here: power, business, politics, foreign embassies, representative offices, culture and so on. Moscow has absorbed everything. A Muscovite is forced to live a completely different life at a different pace. The Moscow way of life is close to New York and London. Muscovites are open to everything new. It doesn't matter to him who opened a new restaurant: a person from Tomsk, Rostov, St. Petersburg or Khabarovsk. Muscovites do not care, but residents of other cities are important. “Ah, this Muscovite opened a restaurant! Will not go". What's the difference though? Muscovites lack only kindness: they are open to new things, but not very open to each other.

You are expanding your Grand Cru wine restaurant on Malaya Bronnaya. What will change there?

We always lacked space: both seating and space in the kitchen. Now a miracle has finally happened: we were able to take the next room. We will change the menu, it will become more varied in terms of products and prices, we will have more choice. Adrian Quetglas will also remain the brand chef, but he will show himself in different formats. We will make two halls - different in sensations, interior, but connected by one idea. We would like to remain a gastronomic place on the Patriarchs, which does not try to compete with such noisy places as Pinch, Ugolek, or Uilliam's. No, we just hope to remain a place for those who want to drink thoughtfully. Fortunately, we have wine prices unique (no other restaurant offers wines for the price of a store shelf.) I consider our wine list to be the best in the city, and the most extensive (it's no joke - more than 1200 wines, each of which can be ordered by the glass). the same format, focused on the "wine" public.

Moscow is a hypertrophied concentrated city in all respects.

How has people's attitude towards wine changed in recent years?

This is a constant trend. People have become more and more interested and better versed in wine. By virtue of growing up and becoming a person, the choice of people naturally falls on wine, and they drink meaningfully. There are more and more of them. This is a normal process. There is a change in consumption from the Soviet model. We began to live better. People do not stop in development even in a crisis. Last year, we opened five new Grand Cru wineries in Moscow, and we are planning five more this year. The consumer still continues to study and discover something. I am pleased that the work of my life is beginning to interest more and more people.

Our correspondent Ksenia Ponomarenko, who studies business at Columbia Business School, as " extracurricular activities» communicates with influential figures in the Russian business industry. The new interlocutor of Xenia was the founder of Simple Maxim Kashirin

Maksim Kashirin is an experienced businessman and a man who instilled in Russia a taste for good wines. Mr. Kashirin started doing business back in perestroika times, successfully overcame the crisis of 1998 and 2008, became vice-president of the influential public organization of small and medium-sized businesses OPORA Russia, head of the Trade Committee and the Commission for the Alcohol and Wine Industry, and at the same time the owner of prestigious titles - Commander of the Order of Merit of the Italian Republic, Commander of the Order of Merit of the French Republic and Ambassador of the White Truffle.

You are not new to the business. How do you assess what has been happening in the country over the past few months?
Now we are playing the following game: we plan our expenses, but we don’t know how much the dollar will cost tomorrow, therefore, we don’t know how much the product will cost and which companies will remain on the market. The easiest way is to cut costs, the hardest thing is to build a new commercial policy and look into the future. Many questions, the answers to which could shed light on how business should behave now in Russia, remain open: what will happen to oil prices, how the situation in Ukraine will develop, how the government and the Central Bank will react to all these processes. In any case, I look at the situation calmly, every crisis has its own opportunities. There is a chance to realize their advantages, to change the existing stereotypical commercial and other approaches.

In 1998, we had no shipments at all. Everything collapsed instantly. The crisis happened in August, and only in October we restored sales. In the spring, improvements gradually began, and in the fall of 1999, sales went into full swing. The current crisis is very different - I think it will take 3 to 6 months to clearly see the market and the new economy.

Do you have a travel business in your company? Do you think it will be in demand in the coming years or should we forget about gastro tourism?
Everything is not as dramatic as, for example, in 1998, when "I fell asleep - it was 6 rubles, I woke up - it was 21 rubles." Now the situation is different: from 33 rubles we gradually came to 60-65 rubles, a sharp jump was only at the very end. Today, salaries in dollar terms have lost much less than then. But, on the other hand, the prices were completely different, there were no consumer loans, there was no such horror that exists now.

The summary is as follows: there is no need to be afraid, everything will return. I assume that those countries that want to receive our tourists will lower prices or develop Special offers. Europe has already realized that there are no more Russians with thick wallets. And thank God! Because of us, everything has become very expensive everywhere. So the crisis is not bad. It forces you to rethink your values. The only thing I fear is that Russia will separate from the world. But I hope it doesn't come to that.

Your products have already risen in price by 25%, is that right?
Not certainly in that way. From April 1 to December 1, 2014 we did not change prices. Then we planned an adjustment in 2 stages: we partially managed to change prices on December 1, 2014, and the second stage was scheduled for December 15 (Monday). On Friday, an internal recalculation was made in advance at the rate of approximately 65 rubles per euro (and we were at the level of 52 rubles). On Monday we make this course working and - balloons! There was a sharp collapse of the ruble. We had to suspend deliveries in order to look around for 2-3 days and understand how the situation will develop further. I believe that it is better not to sell goods that are worth anything at all than to give them away for free or at unreasonably high prices. If this product is liquid, as in our case, and it does not have an expiration date, it is better to wait. We can always sell at a loss.

Today we work according to the internal rate, which we fix on our website - in the interests of clients, it is deliberately lower than the rate of the Central Bank of the Russian Federation. And if the ruble goes up, then we will reduce prices.

“Europe has already realized that there are no more Russians with thick wallets. And thank God! Because of us, everything has become very expensive everywhere.”

With this development, what category of wine will be popular?
Cheap and very expensive. High-income people, for whom expensive and good wines are part of the diet, will buy them even in times of crisis. And the middle segment will be missing. The target audience in this category will either go down or stop buying wine altogether.

Let's go back to your past. Tell us about how you were able to create such a successful and beautiful business despite all the difficulties.
At the end of 1990, I realized that I had to give up graduate school, because my scholarship of 130 rubles was enough for a maximum of a couple of days. In theory, it was necessary to leave, but then who needed me in the West? It is today that they are ready to receive our specialists there - we have proved that we can and are able to. As a result, I began to do everything in a row - there was no initial capital, of course. What can a person who has no money do? Resell only.

If we talk about the wine business, it was not created from scratch. I started out trading computers, faxes and copiers. When there was not enough money, he “bombed” by car. At 22, I already had a child, I had to feed my family. That is, all this Soviet and post-Soviet activity went through me. Therefore, I know the value of every penny.

But at some point I wanted to build a truly systematic business. If I had a license, the Central Bank still allowed to sell goods in conventional units, and I decided to open a currency store. I came to one bank with a business plan, which was made simply - on 3 pieces of paper, I received money. This is how a grocery supermarket appeared on Leningradka. At some point, I realized that alcohol sold very well - it accounted for about 40 percent of all revenue. And by coincidence, at the same time, I met Anatoly Korneev through one of my buyers, who visited me every day. Prior to that, Anatoly worked in a company that supplied wines to the USSR for Vneshposyltorg, Beryozka stores and for serving foreigners. We met, talked and started working together. Since this all started.

I got involved in wine for three reasons. Firstly, this is a rather aesthetic business, which I always really liked. Secondly, I understood that in the country no one except me would be dealing with wine in the near future - this is not a very fast-turning market and not super profitable, moreover, it requires a fairly deep knowledge of history, culture and languages. Thirdly, I knew that winemakers do not have their own distribution structures anywhere in the world, in all markets wines are sold through local players. And then it was already clear that along with Russia, which at that time was at the very bottom of its economic state, the quality of life of the population would also develop: new restaurants, new hotels would appear, and people would have the opportunity to travel more. So we were in an advantageous position.

In the crisis of 1998, my supermarket died. I repurposed it as a baby food store, but it was uninteresting and unprofitable. But the wine business began to expand - in 2000, I began to understand that it was necessary to turn off everything unnecessary and concentrate on wine.

“I understood that in the country no one except me would deal with wine in the near future - this is not a very fast-turning market and not super profitable ...”

You are involved in charity work and organized a beautiful project called "White Truffle". Can you tell me about it?
In 2006, on the recommendation of the leading wine-growing families of Piedmont, the association of the commune of Grinzane Cavour (Italian: Grinzane Cavour) awarded me the title of "Ambassador of the White Truffle" for the promotion of the Piedmontese enogastronomic culture. This award is usually given only to the best chefs in the world, often awarded Michelin stars, who promote Piedmont's eno-gastronomic culture to the world. I was touched and took it as an advance. And in order to justify the trust, he came up with a charity story called "White Truffle". For several years in a row, we have been organizing a paid enogastronomic dinner with the best Italian wines, excellent dishes prepared by the best chefs in Moscow. Wines, truffles, gourmet dishes - all this is free, since the main task of the project is to raise funds for the treatment of seriously ill children from different regions of Russia. To become a guest of the dinner, you need to buy a ticket - this way our friends, clients and partners can take part in a common important cause and send money to charity.

At first we worked with various funds, then we settled on Life Line. And over 8 years, they collected more than 20 million rubles and helped more than 80 children from different regions of Russia. I am very glad that the White Truffle Charity Dinner has become quite a significant event in the life of Moscow. Many are waiting for it and book tickets in advance.

Finally, I want to ask you to give a recommendation to everyone who wants to start a business related to winemaking in Russia.
It is difficult for us to build a wine-making business from scratch with private investments - we need state support. Plus, it's not a fast business. Even if you had vineyards at your disposal, most likely they were all planted in Soviet times and they all need to be uprooted or replanted, because then soil and geological factors were not taken into account. If now everything is done according to the rules, then the first turnover will happen only in 7-8 years. Can you imagine how much money and enthusiasm you will need? This is an incredible investment. Why are so many farms being born in the West? Because in the West, many owners gave their possessions to the management of famous wine houses. And when children were born in their families, they were given the appropriate education. Thus, now the generation of forty-year-olds understands wine better than many specialists and can manage their own economy without the intervention of large houses. In addition, in Europe, the state allocates money to winemakers.

If we talk about importing wine to Russia, then companies that are ready for large investments and have an appropriate team of specialists can enter this market. When we all started, there was no such competition, there were completely different economic conditions, everything was simpler.

Do you believe in Crimean wine?
I believe. This is a unique natural area with great prospects. But the state in which most of the vineyards in the Crimea are now does not correspond to the potential of these terroirs. It will take years to restore and put everything in order - this is a huge national project. The Crimean region is larger than the French Bordeaux, this project cannot be raised by private investments, the state should seriously and competently participate here. But who's going there now? As soon as you cross the border, you will immediately fall under sanctions, so everyone is waiting for what will happen next. I hope that in 2-3 years something will start to seriously change in Crimea, and we will be able to see the first real results in 10-15 years.

The head of "Simple" - RBC: "Even Abramovich was eyeing the wineries"

Diageo, Pernod Ricard and other giants managed to stock up on stocks of wine in warehouses in Russia, but Russian importers are barely surviving, says Maxim Kashirin, president and co-owner of Simple.

"WE Pledged on the course 60 RUBLES FOR €1"

- When on the evening of December 16 last year the value of the euro rose to 100 rubles, did you panic?

No, exchange rate fluctuations are not a reason to believe that a business has some kind of fatal problems. It is known that there are momentary surges in the market, we have already encountered this. Therefore, that evening I was worried not so much about the course, but how the situation would develop further. In addition, what happened at the end of 2014 is not so catastrophic compared to the 1998 devaluation. Then I was already in the wine business and I can say that it was a real tin - the dollar instantly quadrupled. According to the scenario of that crisis, now the rate would have to go from 55 to 220 rubles. for €1! But this, fortunately, did not happen. We took a short pause and suspended shipments for a week to make an informed decision and then make a really reasonable price adjustment. And a week later we returned to the same prices that we planned to set in mid-December, namely, based on the rate of 65 rubles. for €1. That is, we raised the cost of our wines by only about 18%, taking into account the fact that before that we had a rate of about 55 rubles. for €1.

- And by how much did the price of your wines increase during the year? If we take the year-to-year ratio as of mid-April.

A year ago, we calculated prices taking into account the exchange rate of 45 rubles. for €1. So consider - they started the year with a rate of 45, ended with a rate of 65. Accordingly, prices increased by 44%.

- Serious growth. How did it affect sales?

Fall.

- How deep?

Hard to say. January ended in a strong minus, in February the minus was less, in March sales improved a little. In April, we think the situation will stabilize and the drawdown will be quite small. It was clear that in January there would be a mad fall in all markets: in December, the population got rid of rubles at such a speed that it was obvious that at the beginning of the year people would no longer have money. Plus, such long holidays were the first time - 12 days of real rest. People spent money, someone went on vacation, many, I think, drank and ate at home, and not in restaurants. Therefore, the fall in January was about minus 50%. But for us it was not critical - unpleasant, of course, but no more than a hole in the road.

- And if we compare the results of 2014 compared to 2013?

Growth. Somewhere around 10-15% of revenue.

We are a very multi-category company - in addition to wine and spirits in in large numbers we sell glass [glasses, decanters, etc.], water and soft drinks. We monitor our market share in terms of value in different categories, but we do not measure volumes as usual - in millions of 9-liter cases, this is not very interesting for us.

- But foreign exchange earnings sank a lot? Is she important to you?

Our financial year ended on April 1 - we have not yet had time to sum up all the results and calculate the proceeds in euros in detail at the exchange rates in dynamics for the year. But I think that even if we sank in the currency, then by no more than 5%. The year has been very difficult and uneven. It started for us with the Olympics, where we were partners, we had a big bar in Sochi, and ended against the backdrop of the devaluation of the ruble. Between these points was the situation in Ukraine with its heavy news background, sanctions. As a result, the year turned out to be very torn, absolutely not systemic. We had to change tactics and approaches to channels several times.

- What are the results of the financial year?

We do not disclose. We are a big company. We have been counting hundreds of millions of euros for a long time.

- What is your plan for 2015?

We set a growth plan of around 20%, budgeting for a rate of 60 rubles. for €1. We were forced to fix a single budgeting course, realizing, of course, that the situation could change. If the exchange rate goes down, we will make a downward price adjustment and believe that demand will increase - in this way, we can compensate for the drop in revenue due to price by increasing physical sales. We will try - even in times of crisis we see new markets for ourselves, new sales channels, we see where we can strengthen and improve our positions.

Simpl Co.
Founded in 1994 by Maxim Kashirin and Anatoly Korneev. For 20 years on the market, the company has become one of the five largest Russian importers and distributors of wine. The main volume of production is imported from Italy. According to the FCS, "Simple" last years is the largest supplier of Italian wines, with a share of about 14% in this category. The company is also one of the five largest suppliers of wine from France, Argentina and South Africa. According to SPARK, in 2013 the revenue of the main company of the group, Simple Company, amounted to 5.896 billion rubles. Net profit - 1.462 million rubles. In addition to the distribution business, Simple is engaged in side projects: the Simple Travel travel company, the publication of the Simple Wine News magazine about wine, the development of the Grand Cru wine store chain and the Enotria sommelier school.

"NIKITA SERGEEVICH DID NOT CHOOSE US RANDOMLY"

If we talk about new markets and sales channels, it is believed that the quality wine that Simple sells is the history of the capital. How much do you have in sales to Moscow?

About 70-75% of sales are in Moscow and 25% - in St. Petersburg and the regions. But it is wrong to think that good imported wines are Moscow history. In all million-plus cities, people travel to Europe and America. Yes, there, perhaps, the upper price bar is different - if Moscow is a little unlimited in terms of price, then there at the top the cut-off occurs earlier. I believe that our task for the next three years is to make the proportion of sales in Moscow and the regions at least 65 to 35, and maybe even 60 to 40. I see no possibility, for example, to double in Moscow. In the regions, I can double and triple, because we are still weak there. We are there, "Simple" distributes almost all over Russia, but the prospects and opportunities are much larger. However, the implementation period of such a goal is at least 3–5 years.

You have very expensive wines in your portfolio, for example Petrus, the prices for which start from 200 thousand rubles. Do you sell a lot in this category a year?

We sell a lot of Petrus, we are one of the largest sellers of this wine in Russia. But these are specific clients, I would not like to disclose them. These are special orders. That is, people do not come to our Grand Cru wineries to buy Petrus. We carry such expensive things for specific customers, and when it becomes clear with these customers that there will be systemic purchases, we place orders just for them. In general, today many rich people prefer to shop in the West, because everything is very expensive in Moscow. Basically, Petrus and this kind of wine in Russia are sold for special urgent situations - you need to make a special gift, for the visit of a serious delegation.

- But such clients still remained, despite the crisis?

Everything is always on sale.

- A year and a half ago, "Simple" received an exclusive sale of a line of Tuscan wines by Nikita Mikhalkov ...

This is not true. We are partners, but we do not have an agreement that we are the only seller of this line of wines. Nikita Sergeevich chose us, of course, not by chance - he knows "Simple", we have a certain reputation. And in this case, we rather act simply as an importer and distributor who helps his compatriot. So we helped him "stand up" in Aeroflot, with which we cooperate, although he also had his own contacts there. During the Olympics, his wine "flyed" on flights to Sochi. We provide similar tactical services to other Russians who own farms in Europe and whose wines we help sell. It's more of a service than our core business.

They say that in France and Italy there are now quite a lot of farms that were bought by Russian businessmen.

Yes. And not just businessmen.

Do you know dozens of such examples?

Hard to say. I think dozens for sure. I can’t say about hundreds, but definitely tens.​

- How much does it cost to buy a chateau in Bordeaux?

How much does it cost to buy a watch? From the ruble to infinity. There is no set price. Russians buy farms not only in Bordeaux, but also in other regions of France and Italy. The latest trend is Spain - it's cheap there now. Many people buy without understanding this business. Then they incur losses, invest money in the economy every year, believing that it will someday pay off. But in order for the acquisition to become profitable in the future, you need to understand this - invite experienced consultants, build the right business model, and develop a strategy. Abramovich some time ago came and looked closely at the wineries. Do you understand what price level he is interested in?

- In Italy?

Yes. Such people buy status things, where the question is not even the cost of wine, but the cost of ownership. A man like Abramovich would not buy an unnamed vineyard in Sardinia because it is next door to his house. He thinks differently: he needs a farm that corresponds to the high level of the owner, which is a real legend. There may be only 100-200 such farms, but only they deserve attention. In general, prices in this market range from 200-300 thousand to tens and hundreds of millions of euros. You can buy a farm in Bordeaux for €3 million, or you can buy a billion or more.

- There is a lot of talk about new era Russian winemaking. Everyone is delighted with Krasnostop.

Ours are delighted, because, at least, it became possible to drink it.

- "Simple" is not considering the possibility of adding something Russian to the portfolio?

Yes, we are considering this possibility. We follow the Russian winemaking with interest and follow the Crimea with interest. But we are not ready to invest. As the British say, if you want to go bankrupt, there are two ways: if you want to be happy, play in the casino, if you want to be guaranteed, invest in agriculture. We are looking closely and looking for a farm, a manufacturer that could be taken for distribution, with whom we could conclude such an alliance. But this is difficult, because many Russian farm owners have their own ideas about the market and their own aspirations, which have nothing to do with reality. Farms themselves will not be able to sell their wine without a distributor - it is very difficult and expensive to maintain a distribution machine. Only such serious producers with large investments and political opportunities as Abrau-Durso can afford it. It is necessary that people get over the euphoria, so that they sink a little to the ground and begin to think realistically. To conclude a partnership agreement, we need a quality product, people with a strategy and understanding of the market. We are ready to work in tandem.

Maxim Kashirin
Born in 1967 in Moscow. Graduate of the Moscow State Aviation Technological University. Tsiolkovsky. He started his business in 1991, having opened a small supermarket, where he began selling wine as well. “One regular customer introduced me to one guy - Anatoly Korneev, who worked for an Italian company that supplied wine to the USSR for Beryozka stores,” Kashirin said in the Business Secrets with Oleg Tinkov program. “It was he who proposed the creation of a wine trading company, and I seized on this idea.” In 1994, together with Korneev, Kashirin founded the Simple wine trading company (Simple Company LLC). The partners still do business together, being co-owners of the company. “We have been together with a partner for 14 years,” Kashirin told Sekret Firmy in 2009. - All because we have the same views and approaches to business. Only the sectors of responsibility differ. He is a pure humanist, I am a techie. I'm in charge of strategy, finance, administration, he's in charge of the product."
Now Kashirin is vice president of Opora Rossii, head of the trade committee, head of the commission on the alcohol and wine industry.

"STOP OPENING LIMITS TO RUSSIA"

When the food embargo was introduced in August, were you not afraid that imported alcohol would also be banned? Large international companies operating in Russia, out of fear, filled all their Russian warehouses with products ...

Of course, there were fears, we are normal people. But then it became clear to me that sanctions are being imposed against product groups with very short stocks and very fast purchases with high seasonality. That is, these sanctions should have immediately hit partners abroad. Wine and alcohol in general do not fit these criteria at all. The introduction of sanctions on such goods will not give the desired immediate effect in the near future. The market will feel such sanctions only in nine months. Therefore, the state, most likely, chose goods, the effect of the sanctions on which would be instantaneous: fresh vegetables, fresh fruits, fresh salads - and immediately a blow to agriculture, to farmers, Europe immediately starts screaming. Well, wine, if it is not immediately sold, it will not go bad! There is no effect.

- But did you make a reserve just in case?

Russian companies don't have that kind of money. And the Western partners with whom we work are not ready to invest so heavily in the creation of reserves in the Russian market. We calculated that in order to make a reserve, we need to pay about €15 million in additional customs duties. Almost no Russian company can handle such a large financial burden. And if we talk about large international companies - Diageo, Pernod Ricard, Bacardi, then they simply moved large volumes of their goods from one of their own warehouses in Europe to their own warehouse in Russia. There was no risk for them. At first it seemed that they did it in vain - they objectively did not need such reserves. But in the end, they turned out to be the winner: they imported the goods at very reasonable rates - 50-55 rubles. for €1, completely filled the drains and got a good cost price. Rates went up, but they still had the goods at the old price. And at this price, they began, in a certain sense, to dump against us in the market. We couldn't afford it - our goods arrived every day, and every day we cleared them at new rates. It so happened that, on the one hand, their wrong step turned out to be, on the other hand, very true.

- In connection with our financial situation in Russia, did the Western partners begin to demand an advance payment?

No. The bad news is that Western insurance agencies that insure the debts of Russian importing companies have stopped opening limits on Russia. That is, if earlier I took goods on credit, a Western company insured my debt to the supplier. My partner knew that if I did not pay, he was insured against losses anyway. Now these insurance companies are closing limits either on individual players, and quite large ones, I will refrain from specific names, or on a country in general. They say: guys, the question is not about you personally, you are good, we have no problems with you, everything is clear, but we put a stop to the country. And that's it, we have a situation where we need to take goods with a delay, but there is nothing to guarantee. Many do not have enough money to work in advance.

Another high-profile story on the market was the bankruptcy of Rusimport, one of the oldest wine importers in the country. Will many wine merchants have to leave the market?

As for Rusimport, this is not bankruptcy, but an attempt to save itself from creditors, and a very ugly attempt that cast a shadow over our entire industry. Alexander Mamedov [the main owner of Rusimport] put all of us, Russian importers, in a very ugly position. By failing to fulfill its obligations to Alfa-Bank and other banks, he showed that the importing company could do this. Limits began to be closed on our industry. I spoke with many bankers, they say: now we are afraid to believe you all, because we take your goods as collateral, we come, but there are no goods. How? That's a scam. Where do you share them? At the same time, Rusimport continues to ship to counterparties. I think they are, in a certain sense, finished anyway. Such things are not forgiven, especially by Alpha. Perhaps they have some tricks up their sleeves, but globally, I believe, the former Rusimport will no longer exist - the market will not forgive this.

As for others, the visible consequences of the current situation will appear later. May, June, July will be very revealing. We'll see who survives and survives the real conditions. For all those involved in imports with deferred payment, the peak of orders falls from September to December - for the New Year's sale. And last year, everyone ordered, as usual, a lot, but in December, due to a well-known situation, sales were not very good. A bad start to 2015 followed. With a delay, you need to pay for the purchased wine in the period from April to July, that is, already now. Banks do not give much money, including because of the story with Rusimport. And many companies have already exhausted their own cash reserves.

"QUALITY OF WINE FOR A RESTAURANT DOES NOT MATTER"

Everyone is concerned about the pricing of wine in Russia. All people who travel to Europe know that wine is not very expensive there - for example, €10 per bottle, and on the shelf in a Russian store it is sold three times more expensive. Who takes the difference?

I will explain to you. First, we pay about 43% of the purchase price in the form of transport costs and customs fees. Then another problem arises. In Russia, retail is arranged in such a way that it claims back payments in the amount of 35–40% of the delivery price.

- With 10% permitted by law?

The allowed 10% is the official rebate, the network's volume premium. The rest of the amounts they draw up as marketing, logistics payments. If I have to pay "back" to the network in the amount of 30-40% of the delivery price, respectively, I must include this amount in the delivery price itself. It makes no sense to sell below cost. Then the network asks for a significant discount from the price list - which means that it needs to be driven into the delivery price as well. The result is a fairly high cost. After that, I can no longer put wine in a “horeca” [from the English abbreviation HoReCa - hotels, restaurants, cafes] with a price without all these markups. If I give wine to restaurants cheaper, chain buyers will call me, and they monitor the entire market and say: why do you offer a small restaurant a price lower than a large chain? . And no one will be interested that I don’t pay backs there - the price should be the same.

In restaurants, too, there is a struggle of discounts. Nobody wants to think about the final price for the guest, compare the quality of the wine. It comes to the point of absurdity when the quality of wine for a restaurant does not matter by and large. We are constantly bringing up this story with back payouts in the hope of changing the situation in the market - because of it, all goods are very expensive. In addition, many networks make a very good front margin. Okay, Metro C&C is around 12–16%, Auchan is 8%, but the rest of the chains are raising it to 30, 40, 50, 60%. We try to explain to them that such high prices are absolutely inefficient. If we lower the price, we will sell twice as much.

- Is there a backlash?

They are not at all interested in this. A retailer can throw any alcohol company off the shelf. It's just that there are goods without which there is really nothing. Large corporations - Nestle, Coca-Cola, Danone, PepsiCo, Mars and others - have created a whole pool of brands, made huge conceptual assortment portfolios, without which retail cannot do. These brands cannot be replaced. In our case, anyone can be thrown out of the retail - they will put another wine, and you won't even notice.

27 millionaire fathers of large secular Moscow have more than 100 children in total (photo)

Even an unpleasant message that a hundred tons of kerosene got stuck somewhere near Barnaul is not able to distract the head of the Neftetransservice company from fulfilling his father's duties. If he is with children, then only with them, and not with a mobile phone. He will crawl on the carpet, play hide-and-seek and Cossack robbers, and God knows what else, no matter what the child amuses himself with. “There is no father more reverent and loving than Vadim,” friends say. Moreover, this love is rare for the Central Administrative District of the property: everyday and everyday, and not once a year on the occasion of the birthday of the heir. There are dads-holidays, and Vadim - dad-weekdays. The Aminovs travel only with children - their romantic trips with their wife Stella can be counted on the fingers. The main tradition in this religious family is Shabbat. Before the Sabbath meal, candles are lit at home on Patriarchal Stella with the twin girls, and Vadim and the boys make a blessing on challah and wine. On the issue of pocket money, the Aminovs are also conservative: “We give, of course, but the amount must be justified. We try to explain to children that part of it must be donated to charity. Children from an orphanage or a cat shelter.” Aminov's favorite admonition to six children, including little Aron, is not to be lazy. As in the song: "Do not be lazy, it will be useful, there will be a pie by the fall."

Andrei Molchanov, six children. By the New Year, the Molchanovs send touching postcards to their friends with their family portrait. Every year a new photo. Costume shoots are produced by mother Lisa, but Andrey, a busy man, the head of the LSR Group development company, enthusiastically supports the undertaking. The eldest son Egor graduated first from the Swiss Le Rosey, then from New York University and is about to return home: “My son walked around Manhattan in a T-shirt with the Russian flag. He is a greater patriot than many of his Moscow peers,” says the father. Five younger ones with Old Testament names - Nikon, Susanna, Foma, Luka, Seraphim - live a rich cultural life in the house on Rublyovka. Restless mom and dad come up with tours of interest: either on a buggy in Peru, or to the Museum of Science and Technology in Munich, or to Real Madrid matches at the Santiago Bernabeu. On Christmas Eve, the whole team goes to the village of Pidma in the Leningrad Region, where Molchanov's great-great-grandfather was born. There, the author of ZilArt put up a Russian hut with a stove and antique furniture from Abramtsevo and Talashkino. Pastoral entertainment: cutting Russian olives, decorating a Christmas tree and sitting at a large table for a long time. In addition to the house, they have a farm there, where before breakfast all the Molchanovs go to collect eggs and pet sheep, cows and rabbits. Their family is still near Moscow, and the younger ones slowly get used to the smell of the barnyard, but their parents do not despair. Molchanov is a believer: “Children should grow up fair, help the weak and be strong in spirit. In general, life is a difficult thing, and only faith will help them survive in difficult situations.

Herman Khan, four children. The tenth Forbes of the country has the main investments - offspring, in the upbringing of which he takes a lively part. “I call my dad twice a day,” says his eldest daughter, Tatler debutante Eva. "He thinks family is the most important thing." The khans travel a lot together, and the destinations are not chosen for family vacations - they went on an expedition to Svalbard, scuba-dived in the Galapagos, traveled through the mountains to Machu Picchu. “And we've never been to Saint-Tropez,” Eva laughs. “Our parents are not interested.” A member of the Presidium of the Jewish Congress at home also does not deviate from kashrut. “As a family, we watch films on a Jewish theme, we read books in turn. Our favorite film is “And Everything Illuminated”, we saw it eight times. In every city we visit places and synagogues important for Jews.” With his wife Angelica and children, the stern businessman is gentle: “He judiciously explains what my sister and I made mistakes. Strong start, but never screams. Sharp enough, but not offended for a long time. If Eleanor returned from the disco later than promised, dad says: “I was even worse!”

Mikail Shishkhanov, four children. Once upon a time, the head of Binbank was seriously engaged in boxing. But whenever it comes to his three adored daughters and son, the strong man Shishkhanov becomes kind and caring. History and geography lessons in this close-knit family are traditionally conducted with immersion, whether it's a tour of the estate of Walter Scott in Scotland or the Whitney Museum in New York. The ideological leader of cultural tourism is mother Svetlana. At the Tatler Ball, Mikail Osmanovich urged to reduce the depth of the neckline on the dress of Nicole's eldest daughter. There is reason to think that he will take care of other dresses for especially important occasions in the life of his girls with the same touching care.

Roman Abramovich, seven children. If Roman Arkadyevich had known at the dawn of his career that he would be the father of seven children, he would not have abandoned his first business - rubber toys from the Uyut company. A man with his abilities, even on them, would have earned himself thirteenth place in the Forbes ranking. Papa Anna, Arkady, Sofya, Arina and Ilya, he was the same as Chukotka - the boss. Very good, as evidenced by the Instagram of their mother Irina, the second wife of Roman Arkadyevich. Now he rolls on his shoulders and carries Aaron, Leia and Dasha Zhukova in his arms, sometimes entrusting the crumbs to Dasha's faithful knight Derek Blasberg. But he didn’t take away the toys from the elders either: after the divorce, Irina received one and a half hundred million pounds of compensation, three houses in London, the Fyning Hill Estate in Sussex, sixth place in the ranking of the richest women in Russia and carte blanche for children’s expenses. Arkady has his own investment fund "Sigma", the young man tries himself in vegetable growing in the Belgorod region. Sophia is studying international Business at the Royal Holloway College in London, closed Instagram from trolls, lost weight to model sizes and, with her horses Won Ton Ton and Rainbow, jumps for Russia at international show jumping competitions in London, Monte Carlo, Paris. The Pope watches from the VIP box and occasionally comes into the stall to give his blessing. Sophia has not only a sporting interest in show jumping - she serves as an ambassador for the JustWorld charitable equestrian association, which helps children in Cambodia, Guatemala and Honduras. The older Anna, who is known to all London bartenders, is now studying at Columbia University. She spent last winter vacation with her father, Dasha and their babies in St. Barth, although usually Irina takes the children with her to One&Only Reethi Rah to the Maldives, where the housekeeper keeps a sign with the inscription Dom semyi Abramovich for this occasion. In summer, two halves of a large family meet more often - all the Abramovichs love Saint-Tropez.

Mikhail Fridman, four children. The head of the Alfa Group consortium is a reasonable person and is in no hurry to officially join the Giving Pledge movement (its members promise to bequeath at least half of their fortunes to charitable foundations). But he is in no hurry to share the $13.3 billion he earned with his mind between the heirs. It's not just about good health. Mikhail Maratovich is afraid to ruin the lives of children, to turn them into an object of interest for various crooks. He also does not see the successors of the work of his children. Perhaps Mr. Fridman is just an old-fashioned sexist, because Olga Fridman's daughters Laura and Katya are great smart people, lovers of poetry. Laura has a diploma from Yale University, Katya studies there. And the caring father generally wants to protect the children of Oksana Ozhelskaya from adulthood as long as possible and does not build any plans for them.

Boris Rotenberg, five children. In a memorable August interview with Tatler, Boris Rotenberg's wife, the dashing show jumper Karina, said that her husband had too big a heart and some selfishly use it beyond measure. But there is never too much, and for five children there is always a place in the heart of the co-owner of SMP Bank and vice-president of the Russian Judo Federation. Sofia's daughter, when she sings, Boris Romanovich accompanies on the guitar. Daniil takes on football, hockey and adult auto racing. With Leona ready to drive children's cars. “Dad is thrilled by her, and she, like a wise little woman, knows this,” Karina laughs. “You should have seen how they walk by the hand and dance slow dances.” The eldest sons from their first marriage - sports functionary Roman and defender of FC Lokomotiv Boris - already have their own children, and they play with their younger sisters and brother, using their own parental experience. Roma teaches them to roller-skate, Borya teaches them to take penalties. If there were all-Russian family "Merry Starts", the Rotenbergs would definitely win.

Ziyad Manasir, five children. The founder of the Stroygazconsulting holding himself grew up in a large family - he has eleven brothers and sisters. The father, who is busy with work, rarely sees his five, and therefore spoils him very much. “In our family, Ziyad is kind,” says wife Victoria, the owner of Vikiland family clubs, where her own children and half of secular Muscovites spend their leisure time. - And I'm like a Cerberus, I stand guard over order. Usually they ask me for permission, but they expect support from my dad. Dad, of course, supports, but you should not abuse his trust and kindness: “If a child wants to get something, he must argue his desire. If you messed up, you must be able to admit a mistake, then you can expect a speedy pardon. In extreme cases, the Pope punishes, but everyone knows that this storm should just be weathered.” To understand how good Ziyad's father is, just look at his eldest daughter Helen's Ask: “I'm not perfect, but my dad, God knows, is a man from whom all men should take an example. I know many families who have a "beautiful picture". You look at them and rejoice, and then you find out that the father of the family has several mistresses, and the children spend all their time with nannies. No one can ever say that about our family.”

Alexander Japaridze, five children. When the twins were fourteen, Alexander Yulievich brought them a sign from New York "Teenagers, if it seems to you that your parents are fools, get out of the house, find a job and pay for yourself." This was the only offer not of the godfather, the native father of the Russian drilling business, which the students of the Zhukovka gymnasium could refuse. At the first call, even those who have long fallen out of the Georgian nest in the same Zhukovka flock to the head of the clan. And a London lawyer, investor and bon vivant Georgy, the son from his first marriage with Anna Gorskaya, associate professor of philosophy at MIREA. And Asya, the daughter from her second marriage (with the director of the Moscow festival of Latin American dances Salsa & Kizomba, the punchy blonde Elena). Asya, a fresh graduate of the Faculty of Art History at the University of New York, has just moved to London to practice at Sotheby's. It's not even the power of persuasion of Forbes number fifty-nine, which he has like his drilling rigs, but the talent of an entertainer, inexhaustible, like the Samotlor field. Sometimes he takes his family to fish for halibut in Alaska, sometimes he inspects wineries in the Napa Valley. That will come up with selling paintings, books, backgammon, cloaks from the family collection at the New Year's table in order to replenish the family charitable fund. That will arrange the Olympic Games in his chateau near Saint-Tropez. Even Nana's wedding with the advertiser Anton Demakov, Alexander Yulievich turned into his own holiday. Guests still remember how three years ago in the Chateau de Robernier in Provence they waited for the appearance of the pope almost longer than the kiss of the newlyweds. The magician arrived, of course, by helicopter.

Sergey Ryabtsov, four children. Although the managing director of the Sputnik group says that “education is much more difficult than managing people,” we think he is disingenuous. A large family obediently, in full force, goes to Cosmoscow, and to the marathon in Meshchersky Park. Eyewitnesses report that in the Ryabtsov family, the “bad cop” is by no means dad, but mom. The maximum freedom that four daughters allow themselves in the presence of Anastasia is a short skirmish for a place on her Instagram. "The Incredibles" - this is what subscribers call the Ryabtsovs, not without envy watching the sports victories of girls and their parents. While the older ones cope with the Ironman or blow up the virgin soil of the Three Valleys, the younger ones run, swim and ski. It was the Ryabtsovs who received a state order - it would not hurt to fill the country's Olympic reserve with future champions.

Grigory Berezkin, four children. In the family of the unfortunate owner of Forbes magazine, the electric power industry Grigory Berezkin ($0.7 billion) actively uses everything that moves, except for electric cars. The eldest daughter Anna, a graduate of the Faculty of Economics of Moscow State University and the business school of the University of St Andrews in Scotland, manages her father's property - the Metro newspaper. Tatler debutantes Sofia and Arina prefer surfers and pretty surfers. The head of the family is on the board of directors of Russian Railways, but the Berezkins prefer to ride with style, in vintage cars. The last L.U.C Chopard rally with a spectacular turn of the head of the family in a 1914 Mercedes Phaeton is unforgettable! Only younger son Matvey is still carefree and is not burdened with transport. As in many families where mom provides the rear, and dad is very busy, sport is a family bond - in childhood, trips to Mauritius twice a year for the Berezkin girls were mandatory.

Sergey Sarkisov, five children. There are legends about Sarkisov's father. They tell how in Tbilisi, pretending to be an important Moscow professor, he made his way to the maternity hospital, to the ward to his wife Rusudan and his first child. And there a hail of questions fell upon him from a dozen and a half women in labor. The future founder of the RESO insurance empire advised them almost without hesitation. And they also say that, having paid twenty-five rubles to a soldier driver, he rode an armored personnel carrier from the airport (in September 1991, it was, to put it mildly, restless in Tbilisi) - again to the maternity hospital, to his daughter Iya. Already a billionaire, having almost exchanged half a century, Sergey Eduardovich again became a father - Rusudan gave birth to his twins Sasha and Misha. And then the capitalist Sarkisov, who never had enough time for his family, decided to become a full-time father Sarkisov. He practically retired (jokingly handing over the reins of government to Sergey, who is terribly interested in graphs, formulas and calculations from an early age). He calmly accepted the decision of the elder Nika to leave medicine, which he studied for ten years and succeeded. And he not only supported the decision to become a film director and producer, but he himself went to the Higher Courses for Scriptwriters and Directors. Now they are making films together, and we hope that it will turn out no worse than the father and son Douglas. To the question "How do you like your father?" all the children of Sarkisov - from eight to thirty years old - answer in unison: “They didn’t meet better!”

Andrey Skoch, nine children. Monegasques are accustomed to the noisy fireworks, which almost every year are arranged by billionaire Andrei Skoch in honor of his beautiful wife Elena Likhach. Defending in the State Duma of the new convocation (in the Starooskolsky district of the Belgorod region, the countryman was supported by an incredible 73% of voters), the good old Christian values, the deputy is Christianly generous to his offspring. Not only his own children do not deny themselves anything, but also Daria Popkova, Elena's daughter from her first marriage. The MGIMO student brags on Instagram about a brand new Porsche that met her at Vnukovo after a tiring voyage from Portofino to Capri, and a party at Kalina Bar - at midnight the birthday girl fluttered out of a cake that was two heads taller than her. Dad doesn’t have much time for fun, but he tries not to miss the children’s birthdays, and on Varvara’s fourteenth birthday he sang “Blue Wagon” with her guitar. Skoch also has children from his first marriage - four twins! - but from the toothy light, he carefully hides them.

Vladimir Potanin, five children. The father from Vladimir Olegovich turned out to be about the same as her husband. And what kind of husband he is, readers of Instagram and court chronicles know, and better than Potanin would like. Once upon a time, the family of the future owner of Interros, despite the fashionable excesses of the 2000s, was a model of a healthy lifestyle: skiing in Courchevel in winter, jet skis in summer, movies on Sundays all year round. Photos of those times - as if from posters about spiritual bonds. In 2010, Anastasia, as the eldest, enthusiastically commented on her father's decision to write off all the billions to charity to the press. The rest of the kids nodded in agreement. Anastasia now supports her father in everything, who does not communicate with either Ivan or Vasily - they sided with their mother in a divorce conflict. But, they say, Potanin enthusiastically plays the role of a strict but fair dad for Varvara, the daughter of his former employee Catherine. Probably, it will be so until the baby learns to defend his own opinion, which does not coincide with the position of the priest.

Roman Avdeev, twenty-three children. The children of the seventy-third Forbes are only one less than the years of its oldest brainchild, the Moscow Credit Bank. Nineteen are adopted, including two from his wives' first marriages. By the time of the wedding with the current, third wife, English teacher Elena, Roman had already become a dad twelve times. The youngest - Peter, Anna and Ruslan - are now four. Avdeev works as a receiver without distribution because he is tired of sponsoring orphanages, he considers their system vicious. Eye color and pedigree are not important for Roman Ivanovich, the only criterion is age. Ideally - from one to four months: "To start caring right away." Education, according to Odintsovo Makarenko, is a pedagogical poem. They get used to discipline and self-service from the cradle - four English tutors for a long time wondered why children should be put on the potty so early. In total, a dozen educators, nannies, cooks help the Avdeevs with the housework. The compulsory program for each child includes English, swimming in the home pool and music. School of arts, gymnastics and vocals - according to ability. Only dad has an iPad. Children over four years old walk in the yard on their own, without nannies. The Avdiivka Republic SHKID occupies three cottages, each ward has his own room, so Elena's evening jog is an excellent substitute for a detour: she kisses everyone before going to bed. A dad who gets up at five in the morning may already be asleep at this time. In general, he is not inclined to calf tenderness: "The child does not need to devote much time, only when it is required." There are no other traditions in the family, except that on their own birthdays, birthdays give gifts to other children. In summer, the whole camp goes into the Lipetsk sky: in the village of Klyuchi, Lebedyansky district, Avdeev has a dacha and cows.

Alexey Mordashov, six children.“I don’t think I’m a good dad,” the billionaire told Vedomosti in 2008. He "tryes to see the kids at least once a week, but it doesn't always work out." We understand that it is difficult, Alexei Alexandrovich has six children from three women. And you also have to sit in all the chairs of all boards of directors - Mordashov owns the largest stake in Severstal, participates in the fate of the Nord Gold gold mining company, the Power Machines machine-building company, the TUI tour operator, the National Media Group holding, the Bank of Russia and the mobile operator Tele2. So instead of telling children bedtime stories, you have to fly to the St. Petersburg Economic Forum. True, he took his daughters with him to the celebration of Metallurgist's Day in his native Cherepovets. Last year, Mordashov personally presented the Miss Severstal crown, and his own Miss Marina, at that time, took care of the future of three common children: she opened a school for them and their neighbors in New Riga and Kindergarten wunderpark.

Andrei Kirilenko, four children. Those who have been in New York's apartment near the Brooklyn Bridge, a basketball player from the Brooklyn Nets, respectively, still cannot decide what struck them more. A card table where the eldest sons fight on equal terms with mom and dad in poker? Or a family way of life based on the principle “parents are best friends”? But Maria Lopatova, the golden pen of Tatler, does not play fundamentally with her children - she threw all the pedagogy into the basket of her husband, now the president of the Russian Basketball Federation. Andrey and Masha prescribed educational games for the elders, math problems and sports: Fedor - basketball, Stepan - hockey and tennis, receptionist Sasha - tennis, dancing, ballet, gymnastics and figure skating. For those who reach the final without a single foul, at the end of the day, Andrey gives a little play with the PlayStation. For a good study in the Kirilenko family, prize money is also provided - in addition to the salary of three hundred rubles a day due to children from the first class. But if the arbiter detects at least one violation of the rules, the child loses a week's earnings. So, up to the “ten thousand dollars a day” bar, as Andrei used to have in his fat years, the younger Kirilenko still has to grow and grow.

Alexander Lebedev, four children. The elder Eugene, a secular character of international scale, has long escaped from his father's embrace, but sometimes returns to babysit his brothers and sister. The younger Lebedevs are just at that magical age when it is worth a couple of times to clap your eyelashes - and you can twist ropes out of a formidable millionaire dad. And the eyes of all three are the colors of the waves on Lazurka, like those of their mother Lena Perminova. And the eyelashes are long, so it is absolutely impossible to refuse. “At least stop going to work,” the touched father wrote under the photo of Arina’s doll-daughter. He spares no resources for children's birthdays and fearlessly takes his family on safari to Botswana and fishing in Corsica. Unless in Indian Varanasi, where the dead are burned right on the street, they take only the elder.

Musa Bazhaev, four children. The formidable president of the Alliance group even taught Nikolai Baskov to sing in the language of Imam Shamil, but he can’t unlearn how to speak his children. To open Pandora's box, just ask Elina, a master's student at MGIMO, on Ask.fm. And find out that dad, who is affectionately called “dada” in the Chechen family, forbids her from licking her lips, so you have to do it secretly. You can’t touch your hair, shake your legs, swallow with a sound, put your elbows on the table - Elina is ready to write a book about everything that makes dad furious. Yes, his character is not Nordic. A guard is assigned to each of the children - not a step without him, even in the sea. Not so long ago, both daughters escaped from the exemplary sakli. The eldest Maryam, also a MGIMO graduate student, married Magomed, the son of banker Usman Yerikhanov, in April. And the youngest in September said “yes” to the son of businessman Alikhan Mamakaev, Bekhan.

Vasily Tsereteli, four children. Vasily grew up on his grandfather's knees in his Tbilisi workshop, playing among the bronze castings of Friendship Forever, which had not yet pierced the sky over Tishinka, and models of the frieze of the Izmailovo Hotel, which had not yet become a home for Olympians. The new growth of the monumental dynasty is sculpting from clay at the Garage, drawing a red square with chalk on the walls of my father's MMOMA. They have art at the French Lyceum named after Alexandre Dumas, but this is not enough - on Saturdays, children hone their watercolor technique at the Institute of Russian Realistic Art and walk with terriers and pugs at the Muzeon. At home, if Vasily's wife has strength left (Kira Sakarello is not only the heroine mother and companion of her husband's social life, but also the head of the MMOMA development department), she turns on punk rock and starts dancing with the young Tsereteli. Kira used to be in the Spanish rhythmic gymnastics team, the little Empire does ballet, and dad watches the afternoon rest of his nymphs from the side. By the way, from the point of view of the museum worker Vasily, cultivating a sense of beauty is important, but not the most important thing. Since he met his Kira in English classes, he appreciates knowledge of languages ​​more - his children will know at least four.

Charles Thompson, six children. Guests of the Tatler Ball know that after the debutantes dance the polonaise and waltz, the Thompson girls will flutter onto the parquet floor of the Hall of Columns, and Papa Charles will shoot them with Canon with a slight smile. At social events, fabric designer Olga Thompson and her husband, a photographer, bring almost the entire group of children in identical outfits. However, many girls can dress well, but not all of them behave like silk. And with regard to the Thompsons, the world is unanimous: "Exemplary-demonstrative family." Their elders know the word "no" very well. When the parents realized that the iPhone was distracting Anastasia from the busy training and dance schedule at the Moscow Academy of Choreography, they asked the question: “Do you want to be a great ballerina or, like everyone else, a girl with an iPhone?” She replied: "A great ballerina." The iPhone was forgotten. Charles is a creative person, but he plunges into a routine with great pleasure: he leads school and circles himself and constantly comes up with games to keep the family busy. Anastasia is already dancing in Don Quixote on the stage of the Bolshoi - the quivering father meets his daughter at the exit. Important evenings in the Big Thompsons do not miss, and on Sundays in fur coats, scarves and almost felt boots they go for a walk around the center and drop in at Bosco Cafe for tea.

Leonid Maschitsky, four children. The managing partner of the Vi Holding group of companies (which was founded by his father Vitaly Maschitsky) is the father of four charming tomboys. “Leo is strict when necessary,” says wife Clarissa. But I don't think he likes it very much. He works so hard that when he comes home he wants to have fun with the kids instead of lecturing.” On weekends, he plays with his sons at the PlayStation, takes the three elders to lunch (“no girls!”), To the bathhouse and to karting, where it is difficult to compete with him - Maschitsky is a pro in racing. But on weekdays, children have a routine. “We have a sign at home,” Clarissa told us, “that says who behaved this month. The one who cleans the room, does the dishes, says "hello", "thank you" and "please" gets a star at the end of the day. If he collects all the stars in a week, he will receive pocket money for the next one. Luka - five hundred rubles, Raphael - three hundred, Niko - two hundred. And if they study diligently, then we encourage them additionally.”

Maxim Kashirin, four children. The owner of the wine trading company Simple sets himself difficult tasks. As in business (it is necessary to ask suppliers in Rioja how the work is going on “to change the formation of garnacha bushes”), and in family life. He will have four sons to raise real men. “My main principle is honesty,” Maxim explains his method. “If you naughty, but confessed, the punishment will be mild.” Financial issues in the family are resolved democratically: “Children should not have a lot of money, they will not be able to manage it. I teach to spend on the right things, to save, to save. Even limit yourself a little to buy what you want on your own. Children from the first two marriages have already grown up - Denis helps his father in Simple, Oleg studies at Queen Mary University of London. The younger ones - from the third marriage with the architect Alina - are also not allowed to mess around: “Eric at the age of four goes to an English-speaking Montessori school, plays hockey and music. Children are not allowed to wander around doing nothing. Dad goes to his work, the child goes to his own - in circles and sections. Three or four times a year the whole family gathers at home on Mosfilmovskaya. “When I was little, we used to get together with my grandparents. Boys need to understand that they are part of a big family.”

Mikhail Turetsky, five children.“A man must be strict with his sons, but with daughters diplomacy and paternal care are required,” Mikhail Borisovich is sure. So far, he has been able to verify only the second part of this maxim. During his marriage to Liana, the daughter of his former American producer, he gave birth to two girls - Emmanuelle and Beate. The mother of the eldest Natalya, who works as a lawyer in the Turetsky Choir, died in a car accident when the child was only five years old. Sarina is Liana's daughter, but the conductor takes care of her like his own. There is also Isabelle, but in that direction the parental muses are silent, but the guns in relations with her mother Tatyana Borodovskaya still can’t finish. Turetsky's home choir sings (Emmanuelle has already performed in the Kremlin and on Poklonnaya Hill), skiing and skating, looking at the inhabitants of the Moskvarium, climbing rope walls in parks. From the age of five, the function of a personal assistant to a person-holiday in the family has been performed by Tatler's debutante Sarina, now a student of the MZH at MGIMO - her father believes that she is "the most accommodating." When the season of Christmas trees and corporate parties begins at the breadwinner, the wife and children listen to the chimes with him. Even if for this you need to fly to Miami, Venice or the Alps. One problem - the choirmaster has recently fallen ill with tourism with a backpack, a tent and a kayak and wants to put this burden on the shoulders of his daughters.

Konstantin Totibadze, six children. Thirteen people - artist Konstantin Totibadze, Olga and their six children, his brother artist Georgy with Irina and three children - once lived together in a three-room apartment. And somehow they got along, educating each other in chorus and preparing for the whole crowd. They say it was fun. This vast Moscow-Georgian family lives happily today: with endless Georgian holidays in the workshop of the brothers at Strelka, with new clips by Musya Konstantinovna, exhibitions by Anton Konstantinovich and hilarious stories that happen to all these creative children. On September 8, Konstantin had his forty-seventh birthday, and Tatler's debutante Musya wrote an ode on Facebook. She began like this: “My dad was born today. My dad is a great person, like mom, but now it’s not about mom, but finished: - Dad is light. Dad is the mind. Dad is a conscience. Dad is wisdom. Dad is faith, hope and love.” Musya also said that “dad is a man of the finest sense of humor”, that “children call dad a beaver”, that “when dad plays the piano, he closes his eyes” and that “dad very rarely scolds, but when he scolds, it would be better not to scold ". In principle, this is all you need to know about Konstantin Totibadze.

Mikhail Efremov, six children.“You know, I would have fooled you,” - about ten years ago, this was the catchphrase of the people's artist when meeting the girls of Mayak. In case of misunderstanding, Mikhail Olegovich calmly explained: “Come on, will you give birth to my son? Let's call Boris, for example. Then Efremov became calmer, and the need for his son Boris was satisfied by his fifth wife, sound engineer Sofya Kruglikova, who also gave him Vera and Nadezhda and is raising Anna-Maria, who was born in her husband's fourth marriage with actress Ksenia Kachalina. Mikhail himself, in the role of a father with many children, does not overact: “I can teach bad things. But I have rather a policy of non-intervention.” He recommends books to his elders - Nikita (son of Sovremennik's literary editor Asya Vorobyova) and Nikolai (son of actress Evgenia Dobrovolskaya) - and listens to rock ballads in Russian, English and Latin authored by Anna-Maria with maximum understanding. But in the world he does not brag about this, on the contrary, he assures that he constantly roams on the set and tours - it is necessary, whatever one may say, to provide for those who depend on you.

Vladimir Solovyov, eight children.“Here the child was just born, you take him in your arms and understand that this is already a person. Everything is already included in it. You can only polish something." Vladimir Rudolfovich knows what he is saying: during the birth of his current, third wife, clinical psychologist Elgy Sapp, he attended five times. Having been discharged from the hospital, the host of Sunday Evening on the Rossiya channel immediately turns into a Sunday dad. From dawn to dusk, he is torn between solo performances on television, radio and at the Gorky Moscow Art Theater. And on vacation he writes books, which he already has twice as many as children. On the other hand, houses were built in Peredelkino and on the Pasternak field in Bakovka, and a sixteen-room villa with a boathouse on Como was equipped for the summer. For each birthday of each child, the wife receives an ornament from her husband. Children from the first two marriages polished over the years in the image and likeness of their father. Alexander graduated from the London University of the Arts and Drama Center in St. Martins, churns out Internet advertising for Beeline and Sberbank, documentaries for the All-Russian State Television and Radio Broadcasting Company (including Mussolini. Sunset with the voice and script of Vladimir Solovyov) and the official film of the Sochi Olympics " Rings of the world. Polina, from behind the desk of the Institute of Television and GITIS, moved to the chair of the host of Moscow 24. Pike graduate Ekaterina directs the Dark Cabaret festival in Moscow. Only Daniel looks the other way. Secular Moscow still cannot stop its heartbeat after showing the new uniform of the Lomonosov school at the Four Seasons Hotel. A blue-eyed elf with honey-coloured shoulder-length hair defiled down the catwalk - thanks to the Estonian-German blood of his mother for his appearance. Such a boy would make a chic Andrei Pejic, but the child wants to be Kurt Cobain - on VKontakte he hugs the guitar, and only with it.