Sociocultural institutions examples. Summary: Socio-cultural institutions of the club type. Economy as a social institution

SOCIO-CULTURAL INSTITUTIONS - THE ACTIVITY BASIS OF SOCIO-CULTURAL ACTIVITY OF THE INDIVIDUAL

N.V. Sharkovskaya

The article presents the author's definition of the concept of "socio-cultural institution", within the framework of pedagogical paradigms of socio-cultural activity, the role of socio-cultural institutions as the main mechanisms for regulating the manifestation of socio-cultural activity is shown. The problems facing modern institutions in terms of personality development, its cultural activity are revealed.

Key words: socio-cultural institution, personality activity.

This article is devoted to the consideration of the content essence of institutions that act as a special external mechanism through which the structure of socio-cultural activity affects the functioning of the structure of socio-cultural activity as an integral part of it.

It should be noted that in modern society, every person throughout his cultural life uses the services of countless socio-cultural institutions as a means of obtaining an initial orientation in his perception of the world. It is in this sense, in our opinion, that one should approach the understanding and disclosure of the essence of sociocultural institutions in the main areas of sociocultural activity.

Providing a person with spiritual support, realizing his ability to learn and advance towards freedom, sociocultural institutions thereby free up significant temporary resources for him to display social and cultural activity in leisure creative pursuits. Therefore, a person needs socio-cultural institutions, first of all, to stabilize his life, and most importantly, to free himself from the need to display disordered activity.

In general, in these statements, we will touch upon both the social image of institutions - reinforcement of a person's personal motivation from the outside, i.e. from the environment, and internal, which prevents the inappropriate use of its capabilities in the process of socio-cultural activity. All this emphasizes the complexity of studying this phenomenon, which cannot be easily explained.

To comprehend the actual complexity of the essence of a socio-cultural institution in the form of an activity outline of the socio-cultural activity of an individual, we conduct a theoretical analysis of this concept and, accordingly, its structure.

Thus, the initial concept of an institution that had a legal origin was presented by M. Orliu in the work “Fundamentals of Public Law”, translated into Russian in 1929. According to M. Orliu, who is considered the founder of the methodology of institutionalism, the concept of “institution” has several meanings. In the first meaning, it denotes any organization created by custom or positive law, the second meaning is associated with the presence in the concept of the institution of elements of social organization.

Comprehension of the presentation of the fundamental principle of the concept of institution, presented by M. Orliu, is essential for us not only in terms of directed consideration of the concepts of "social institution", "socio-cultural institution", but also the creation of the author's definition.

It should be noted that already in the XIX century. the methods for separating the concept of an institution from scientific social knowledge were aimed at improving the ways of applying new methodological constructions that explain its essence. All these techniques became the basis of the sociological approach (E. Durkheim), and then the concept of the institution began to be used and rethought as its methodological tools by representatives of other approaches, including cultural (B. Malinovsky), systemic (O.I. Genesaretsky ) and etc.

In modern humanities, there are several meanings of a certain

definition of the concept of "institution", including: a certain group of people performing public functions (J. Shchepansky); a set of roles and statuses designed to meet a certain social need (N. Smelser); the fundamental meaning-forming center of human community (F. Heffe).

Using the principle of consistency in the implementation of the theoretical analysis of the concept of "social institution", we note the significance of not only the existence of definitions of this concept that are different in their content in sociology, cultural studies, but also the existence of their complex subordination in the construction of general cultural and subjective reality. In addition, the ability of social institutions not only to contribute to the functioning of the life of society at a historical stage, but also to ensure its progressive development, guarantee the continuity of generations, the preservation of moral values ​​(N. Smelser) is directly projected onto the processes of personality development, its life choices, in the implementation of which social and cultural activity is manifested.

In socio-cultural activities, in particular in one of its predecessors - cultural and educational activities, a socio-cultural institution, according to E.M. Clusko is intended to be studied as a concept that includes a specific set of cultural and educational institutions that have peculiar features that allow them to be considered as a kind of unity and at the same time distinguish this institution from other social institutions of culture.

Actually, in the theory and organization of social and cultural activities, according to Yu.D. Krasilnikov, a socio-cultural institution should be understood as an actively operating subject of a normative or institutional type, which has certain formal or informal powers, specific resources and means (financial, material, personnel, etc.) and performs an appropriate socio-cultural function in society.

In general, the above definitions of the concepts of “social institution”, “sociocultural institution”, contained in the works of J. Shchepansky, N. Smelzer, E.M. Klyusko, Yu.D. Krasilnikov, are objective, although they leave out thinking, its types: conceptual, artistic, visual, visual-figurative. However, without them, it is impossible to recreate not only social norms and rules, but also cultural standards, interpersonal relations, because all of them in their integrity regulate the socio-cultural activity of the individual.

From this position, it seems to us methodologically sound approach to the definition of the concept of "socio-cultural institution", based, on the one hand, on the functional aspect, reflecting a significant function or a set of social functions produced from the system of social relations that have developed in the pedagogical process of socio-cultural activity; and on the other hand, on the implementational one, existing in relationship with the role models of the social behavior of subjects, determined by the rules of institutions.

In our opinion, a socio-cultural institution is a complex public formation, the content of which is social relations and concerted collective actions, ordered for the purposes and means by the establishments existing in a particular environment, as well as forms of association of subjects in socio-cultural activities, expressed by systems of social rules, including .h the concept of resources. As a rule, in their totality, they are organizationally designed to perform certain functions in the field of active leisure that have social significance.

It follows from the essence of this definition that a socio-cultural institution, being an open system for the formation of a person's socio-cultural activity, exists and develops according to the general formula: cultural needs - socially significant functions. However, it is important to take into account the fact that the process of development of these functions is carried out according to the internal laws of sociocultural institutions, including through overcoming their inherent contradictions. For example, a content block of external pro-

contradictions between the “fundamental ideas of a given society and the specific forms of existence of these ideas” (F. Heffe) in social institutions, including contradictions between differences in the requirements for subjects of socio-cultural activity on the part of diverse institutions, between the value systems of new types of socio-cultural institutions and traditional ones, as well as internal contradictions, that is, within the same institution, as a whole contributes to their cultural change and, accordingly, the hierarchy of socially important functions.

From these general methodological positions, we can conclude that it is the subject himself, his activity, that is able to bring the above differences to some unity and find a mediating link between them and their own cultural desires and social interests. The possibility of achieving this is based on the freedom to choose one or another socio-cultural institution in the sphere of leisure, psychological and pedagogical trust in it.

Despite the fact that a sociocultural institution correlates with a certain system of needs that it must satisfy (B. Malinovsky), including on the basis of their synthesis, the content of cultural needs often ambiguously reflects the essence of the conditions that caused the emergence of institutions in the social and cultural environment . In order to “remove” this contradiction, it is important to turn to the consideration of the socio-pedagogical component of the conditions conducive to the emergence and successful functioning of socio-cultural institutions.

Based on the study of sociological, socio-pedagogical works by N. Smelzer, J. Shchepansky, A.V. Mudrik, we have identified the conditions that determine the pedagogical success of the system of institutions in terms of the formation of the socio-cultural activity of the individual. Among them, we will designate the priority ones: equal representation of the coexistence of traditional and innovative forms of organization of socio-cultural institutions to achieve the continuity of their use in the process of forming the socio-cultural activity of the individual; reasonable organization of sociocultural

institutions of free creative space for collective actions of representatives of social and cultural communities: small groups, corporate teams, public associations and formations, depending on specific situations.

In their unity, these conditions, which determine the progressive development of socio-cultural institutions, are in most cases subject to changes on the part of socio-historical time, which also does not always coincide with the time of the emergence and development of the cultural needs of society that give rise to certain institutions.

Thus, we approached the problem of integration of socio-cultural institutions, which allows us to identify their most effective forms and methods, the use of which, in turn, is designed to stimulate the manifestation of the socio-cultural activity of the individual.

According to what has been said, the process of integrating socio-cultural institutions into the pedagogical system of socio-cultural activities can be based on taking into account the initial provisions of the structural-functional approach, including:

Structural elements of the individual as a subject of socio-cultural activity, his cultural needs and social interests, because in order to satisfy them, the subject is called upon to take an active part in the activities of socio-cultural institutions related both to the production, preservation of cultural values, and their distribution in society;

The logic of the main socially significant functions performed by sociocultural institutions, including the function of uniformity in the implementation of the sociocultural activities of subjects, on the basis of which the process of forming their role behavior in the sphere of leisure time takes place;

The dominance of "fundamental" (B. Malinovsky's term) socio-cultural institutions as carriers of social experience and continuity to maintain the stability of cultural activities in society;

Schemes of the composition of a socio-cultural institution based on an institutional idea, an action procedure (goal, tasks, principles), in their totality expressed in rules, technologies, the structure of cultural values ​​and traditions as the spiritual image of the institution.

The discrepancy between sociocultural institutions that takes place in reality according to one or another of the indicated provisions leads to a change in the cultural component, as well as forms and methods of action, which is why, according to J. development.

We believe that the disclosure of the problem of the so-called. The “flexibility” of institutions acting as the main controlled mechanism through which the processes of formation and manifestation of the socio-cultural activity of an individual are carried out is quite possible when referring to pedagogical paradigms - models of socio-cultural activity developed by N.N. Yaroshenko. Existing in the paradigms of private initiative in the theory of out-of-school education, collective influence in the theory of cultural and educational activities and the social activity of the individual, institutions fully reflect the dependence on the contexts of their formation: political, cultural, economic, socio-pedagogical, and therefore are the so-called their fragment .

Thus, the analysis of scientific materials from encyclopedic publications, magazines on the philosophy of culture (“Logos”, etc.) of the late 19th - early 20th centuries, covering the implementation of methodological concepts of out-of-school pedagogy, confirmed the significant representation in the educational process of mobile museums, folk exhibitions, clubs, folk houses of ideas of neo-Kantian philosophy. The most common of them were: the culture of the people and the freedom of the individual (P. Natorp), the active assertion of the individual within the boundaries of the metaphysical vision of the world (B.V. Yakovenko), the diversity of the creative aspirations of the individual in culture (I.I. Lapshin, F. Stepun) . The study of the pedagogical experience of the Lithuanian National House named after the Emperor

tor Alexander III showed that a significant role in organizing the educational process for the development of social and cultural activity of adult workers, adolescents, children belonged to the founder of this people's house - Countess S.V. Panina.

Between the 1930s and the early 1950s. 20th century as a result of the "coloring" of the goals of education with the ideas of party philosophy, not only the transmission of cultural values ​​through museums, exhibitions, libraries, but also the organization of the creative activity of the individual through clubs, educational societies were characterized by a stable politicized orientation. At the same time, the emergence of such new types of socio-cultural institutions as the all-Union society "Knowledge", modified forms of public universities - home universities that had a club model, etc., enriched the pedagogical fund of the theory and practice of cultural and educational work in terms of the development of socio-cultural activity. The reasons for their reorganization were directly related to the socio-political processes that took place in society in the late 1980s. 20th century

At the present stage of development of socio-cultural activities, among the most significant problems facing socio-cultural institutions in terms of personality development, its cultural activity, the following stand out:

- "blurring" of the essence of social guidelines in the system of interdependencies of modern models of education that ensure the management of the processes of cultural development of the individual;

Underestimation by young people of the role of folk art, the non-triviality of its types in the cultural life of society;

Difficulties in creating public youth unions of artistic, environmental and legal orientation, including due to insufficient exchange of social information between institutions and the individual;

Weak cognitive motivation of the younger generation to assimilate social and cultural programs, projects offered by socio-cultural institutions,

including institutions of additional education;

Uneven representation and, accordingly, the implementation of the constructive parts of the methodological support of sociocultural institutions: education, psychological and pedagogical diagnosis and counseling, as well as management.

Inattention to the solution of the identified problems leads to a delay in the development of an individual's activity in the sphere of sociocultural institutions or makes it insufficiently complete.

1. Orliu M. Fundamentals of public law. M., 1929. S. 114.

2. Klyusko E.M. Ways to increase the social activity of workers in the management of culture

3. Kiseleva T.G., Krasilnikov Yu.D. Socio-cultural activities. M., 2004. S. 295-296.

4. Yaroshenko N.N. Socio-cultural activity: paradigms, methodology, theory: monograph. M., 2000.

Received August 15, 2008

Sharkovskaya N.V. Social-cultural institutes - behavioral base of personality's social-cultural activity. The article gives the author's definition of the notion “social-cultural institute” is presented in the article. Within the framework of pedagogical paradigms of social-cultural activeness, the role of social-cultural institutes as the main mechanisms of social-cultural activeness manifestation is shown. The problems the modem institutes face from the point of personality development are revealed.

Key words: social-cultural institute, personality activeness.

EXPERIMENTAL WORK ON THE FORMATION OF SPIRITUAL AND MORAL QUALITIES OF YOUTH IN THE CONDITIONS OF A MODERN MUSEUM

SOUTH. Deryabin

The article is devoted to the experimental consideration of the problem of the formation of the spiritual and moral qualities of young people in the conditions of a modern museum. The paper notes that the museum is both a social institution and a special, unique means of transmitting social experience, linking history, the past with the present and future in the existence of modern society. In such a situation, it is necessary to take into account and create the necessary socio-cultural conditions for the formation of the spiritual and moral qualities of young people in the activities of a modern museum, which has great potential.

Key words: youth, museum, morality, spirituality.

One of the most significant tasks of modern Russian society is to ensure its self-identification and spiritual and moral self-determination in accordance with the realities of the modern world. Obviously, it can be achieved only in the course of such a revival of the country, which would be oriented not only towards the goals of the present and future, but also take into account the impact of the past, the traditions of domestic and world culture. And this is impossible without the formation of new spiritual and moral qualities of the individual.

diverse forms of translation and inclusion of socio-cultural experience in the being and institutions of society. Thanks to these forms, a special “fabric” of society and its space is created, in which the past acquires the status of a cultural and semantic code of the present. In the context of the process of social reproduction, the role and features of the existence of a modern museum as a specific "part" and function of society are revealed. The fact is that “in the museum, a person is connected to the cultural code of his contemporary culture and actualization of the socio-cultural experience necessary for this culture” .

The concept of a socio-cultural institution. Normative and institutional socio-cultural institutions. Socio-cultural institutions as a community and social organization. Grounds for the typology of socio-cultural institutions (functions, form of ownership, contingent served, economic status, scale-level of action).

ANSWER

Socio-cultural institutions- one of the key concepts of socio-cultural activities (SKD). Socio-cultural institutions are characterized by a certain direction of their social practice and social relations, a characteristic mutually agreed system of expediently oriented standards of activity, communication and behavior. Their emergence and grouping into a system depend on the content of the tasks solved by each individual socio-cultural institution.

Social institutions are historically established stable forms of organizing joint activities of people, designed to ensure reliability, regularity in meeting the needs of the individual, various social groups, and society as a whole. Education, upbringing, enlightenment, artistic life, scientific practice and many other cultural processes are activities and cultural forms with their corresponding social economic and other mechanisms, institutions, organizations.

From the point of view of the functional-target orientation, two levels of understanding the essence of socio-cultural institutions are distinguished.

First level - normative. In this case, a socio-cultural institution is considered as a set of certain cultural, moral, ethical, aesthetic, leisure and other norms, customs, traditions that have been historically established in society, uniting around some main, main goal, value, need.

Socio-cultural institutions of the normative type include the institution of the family, language, religion, education, folklore, science, literature, art and other institutions.

Their functions:

socializing (socialization of a child, teenager, adult),

orienting (assertion of imperative universal values ​​through special codes and ethics of behavior),

sanctioning (social regulation of behavior and protection of certain norms and values ​​on the basis of legal and administrative acts, rules and regulations),

ceremonial-situational (regulation of the order and methods of mutual behavior, transmission and exchange of information, greetings, appeals, regulation of meetings, meetings, conferences, activities of associations, etc.).

Second level - institutional. Socio-cultural institutions of an institutional type include a numerous network of services, departmental structures and organizations directly or indirectly involved in the socio-cultural sphere and having a specific administrative, social status and a certain public purpose in their industry. This group includes cultural and educational institutions directly , arts, leisure, sports (socio-cultural, leisure services for the population); industrial and economic enterprises and organizations (material and technical support of the socio-cultural sphere); administrative and management bodies and structures in the field of culture, including legislative and executive authorities; research and scientific-methodical institutions of the industry.

So, state and municipal (local), regional authorities occupy one of the leading places in the structure of socio-cultural institutions. They act as authorized subjects for the development and implementation of national and regional socio-cultural policies, effective programs for the socio-cultural development of individual republics, territories and regions.

Any socio-cultural institution should be considered from two sides - external (status) and internal (substantive).

From an external (status) point of view, each such institution is characterized as a subject of socio-cultural activity, possessing a set of legal, human, financial, and material resources necessary to perform the functions assigned to it by society.

From an internal (substantive) point of view, a socio-cultural institution is a set of expediently oriented standard patterns of activity, communication and behavior of specific individuals in specific socio-cultural situations.

Socio-cultural institutions have various forms of internal gradation.

Some of them are officially established and institutionalized (for example, the system of general education, the system of special, vocational education, a network of clubs, libraries and other cultural and leisure institutions), have social significance and perform their functions on a scale of the whole society, in a wide socio-cultural context.

Others are not specially established, but are formed gradually in the process of long-term joint socio-cultural activity, often constituting a whole historical epoch. These include, for example, numerous informal associations and leisure communities, traditional holidays, ceremonies, rituals and other unique socio-cultural stereotypical forms. They are voluntarily elected by certain socio-cultural groups: children, adolescents, youth, residents of the microdistrict, students, military, etc.

In the theory and practice of SKD, many bases for the typology of socio-cultural institutions are often used:

1. by population served:

a. mass consumer (publicly available);

b. separate social groups (specialized);

c. children, youth (children and youth);

2. by type of ownership:

a. state;

b. public;

c. joint-stock;

d. private;

3. by economic status:

a. non-commercial;

b. semi-commercial;

c. commercial;

4. in terms of scope and audience coverage:

a. international;

b. national (federal);

c. regional;

d. local (local).

Institutional Description of Civilization . The study of civilizations, including modern Mass Civilization, must be based on observable facts. Among them may be things(more broadly: the specific objective world of a given civilization), technologies of their production and methods of use. Along with them, the characteristics of a given civilization are subject to research. ways of cooperating people in their efforts to reproduce established forms of life.

For example, we study the ancient Egyptian civilization at the time of the construction of the pyramids, based on the study of the structure of the pyramids themselves, on the reconstruction of the technology of their construction, as well as information about the purpose of these buildings. But, in addition, we are interested in how the ancient Egyptians concentrated the efforts of a large number of people to perform these laborious works: was it the work of slaves or free people, was it exclusively forced labor, or was participation in the construction of the pyramids considered sacred? Our understanding of the essence of ancient Egyptian civilization and, in general, ancient Eastern cultures largely depends on knowledge of this kind.

Another example. In medieval civilization, the most important of the industries was agriculture. Therefore, when studying the Middle Ages, scientists strive to obtain the most reliable data on the productivity of agriculture at that time: what was grown, in what ways and how the products were used. But besides this, in order to understand medieval culture, it is necessary to know about the more or less standard for that time ways of interacting people in this area. In particular, one must understand the traditional rules of communal land tenure, the rules of vassal land holding, etc., in which medieval culture reveals itself.

These or other stable forms of interaction between people pursuing common goals are facts on the basis of which civilizations can be studied, and, at the same time, signs that allow them to be distinguished. For example, the stock exchange is a sign of the capitalist civilization of modern times. Before that, there were no markets. And the theaters were, but different. Under the same name "theater" are hidden dissimilar, specific to different civilizations, forms of interaction between people both on the stage and between the stage and the audience: the ancient Greek theater was organized quite differently from the Italian La commedia dell'arte renaissance or repertory theater XIX century. Armies, too - in different eras, these were military organizations organized in completely different ways. The same can be said about medieval, classical and modern universities. Reliable knowledge about the peculiarities of the organization of university life in different civilizations - from the rules of admission and teaching methods to the conditions of the diploma test - can tell a lot about the characteristics of the respective cultures.

Social (or sociocultural) institutions are called stable social structures that regulate the interaction of people united for the joint performance of one or another socially significant function. Stable (rather than random) we will call such a structure that is repeatedly reproduced and does not depend on the specific composition of the participants. School, shop, ministry, court, etc. remain themselves, regardless of who exactly acts in them as students, teachers, sellers, buyers, employees, judges, etc.

A “sociocultural institution” is a theoretical concept denoting a model (conceivable structure), which in practice usually corresponds to a set of similarly organized stable human communities. In the above examples, we raised questions about socio-cultural institutions characteristic of different cultures: about institutional supportabout the construction of the pyramids in Ancient Egypt, about the institutions of medieval management, about the stock exchange as an institution of the capitalist economy, about institutionally differently organized armies, and finally, about the “theater” as a whole series of sociocultural institutions of the same name - similar, but different in historically different cultures.

An example of a modern socio-cultural institution is the "football club". Football clubs are voluntary associations of people (football players, fans, managers, etc.) whose goal is to contribute to the stable and successful participation of their team in competitions. Thanks to the club, a professional football team is a stable association; it does not fall apart when its players change. "Football Club" is an example of a socio-cultural institution in the sense of the organizational model that has developed in the era of Modernity, namely, a repeatedly reproduced model of the corresponding public organization.

Along with clubs and professional club teams, you can also find amateur teams (for example, from housemates, employees, veterans, etc.), which extrainstitutional. Sometimes they gather for one game, often their fate is connected with one person - a leader or sponsor, or some other special short-term circumstances.

The transition of the international football movement from the competition of various amateur teams to the tournaments of professional teams within the framework of typical football clubs, which took place in its time, should therefore be called institutionalization football.

The concept of an institution It was originally developed in legal science, where it denotes a certain set of legal norms that support the stability of certain socio-legal relations that are important for society. Such relations include, for example, “the institution of inheritance”, “the institution of marriage”, “the institution of elections” or even “the institution of mitigating circumstances” (it consists of a set of principles and circumstances under which a person found guilty of a crime may be more lenient punishment). In all these and other cases, we mean a set of legal relations and actions that form a given procedure. For example, the institution of inheritance is a set of legal relations and procedures that the legislator requires to be performed in order for the fact of inheritance to be recognized as valid.

Outside of jurisprudence, the concept of an institution acquires a broader regulatory framework: in addition to legal ones, it can also be formed by ethical regulators (for example, the institute of charity), aesthetic ones (for example, the institute of art competitions), but more often sociocultural institutions are formed by a wide range of regulators of various nature. For example, the institution of paternity is formed by a system of relations, some of which are legally fixed, the rest lie in the sphere of morality traditional for a given society and accepted aesthetic ideas (about the beautiful and the ugly, etc.).

In sociology, institutions are commonly referred to as social, because they are studied as facts of public life (the institution of the state, the institutions of private property, health care, education, etc.). From the point of view of cultural studies, these institutions are considered as sociocultural, because they are studied as structures predetermined by culture and emerged in order to embody the ideas inherent in a given society about the world and man in it. As an example of one of the socio-cultural institutions of the New Age, one can cite the “museum”. A classical museum is a public repository of authentic monuments of civilization (paintings and sculptures, books, technical devices, folk crafts, etc.), organized according to thematic or chronological principle and intended to educate contemporaries. It received a civilizational embodiment crystallized in XIX century, the idea of ​​the connectedness of the historical process and the value of the past as the historical "homeland" of the present.

The construction of a civilization includes the creation of its own socio-cultural institutions, designed to organize the joint efforts of people in accordance with the ideas inherent in a given culture. Historically, all socio-cultural institutions take shape, operate and fall apart. Most often, cultural historians study already established, stable institutions that functioned within the framework of certain long-existing civilizational and cultural forms (they are called cultural and historical epochs). Less attention has so far been paid to crisis phases rise and fall of institutions.

Typically, the destruction of sociocultural institutions occurs when changes in culture change ideas about the goals for which institutions were formed. For example, the product of feudal culture - the institution of knightly troops - with the onset of the era of absolutism lost its significance, experienced a decline and gave way to the institution of a mercenary army.

When at a certain historical moment we observe the destruction of many socio-cultural institutions at once, we must conclude that this form of civilization is in crisis and that a borderline (transitional) era has begun. The moment of the onset of numerous institutional changes should be called institutional crisis of civilization, including in this concept both the collapse of the old ones and the search for new institutional forms in periods of transitional epochs.

The unity of a social institution with the culture that generates it makes it possible to explore a civilization/culture based on observation of its socio-cultural institutions. Let's take a look at modern media – mass media (media).

The Modern Media Institute is the collective name for sustainable organizational structures that govern the collaboration of journalists, technicians and managers in the editorial offices of numerous newspapers, radio and television channels. The editorial offices of media bodies are organized associations (“teams”) of people who perform official functions (roles) predetermined by the structure of the editorial office. Through their roles, they are included in the joint achievement of culturally significant goals.

A study of modern media shows that their goal is not to obtain and disseminate reliable and verifiable information, as is often declared. The modern socio-cultural institution of the media pursues a different goal. Editorial offices produce and sell a special - information "media environment" (Eng. mass-media ), which consists of a continuous stream of various judgments and information, where the reliable and the unreliable are indistinguishably merged.

Such an action of modern media is in agreement with the basic values ​​of the Mass Culture that gives rise to them. In her authenticity knowledge is neither a generally accepted condition for its value, nor the main criterion for the quality of information, and where, on the contrary, fictitious or false information and judgments often acquire high social value, based either on random signs (“sensational” rumors, gossip, versions, forecasts etc.), or on ideas about the usefulness or expediency of certain statements, views, reports of events (propaganda). Thus, institutionally - in terms of goals, methods of work, selection of specialists, the way they interact with each other, etc. - the media institute meets the requirements of modern culture, and in terms of its structure it is a typical institution of modern civilization.

Scientific and technological progress, institutional rebirth in the twentieth century and new humanitarian problems. Central to the cultural understanding of the era of Modernity is the question of the meaning of the historical processes of the past twentieth century, during which Modernity took shape, became the dominant form of culture in the world (the latest cultural and historical era). It should be borne in mind that just at that time there were two world wars and a global economic crisis between them, as well as the so-called. "Cold War" between the USSR and the USA with their allies in 1950-80. The two approaches to understanding the events of the 20th century seem to be independent of each other.

The first is focused mainly on scientific and technological progress. Its supporters usually point to the unprecedented growth of energy (nuclear and non-nuclear) technologies, international financial and corporate systems, the quantitative and qualitative development of transport and communications, which ultimately ensured the availability of comfort, health care, education, etc. to an unprecedented number in history. people in different countries of the world. All these are brilliant achievements of the human mind, which has consistently served the improvement of life for several centuries. From this point of view, the civilization of the New Age, which took shape even before the twentieth century, proved its viability and success, while the cataclysms of the twentieth century from this position can be presented as terrible misunderstandings into which the deceived masses of people were drawn into the evil will of some rulers, among which are the names Hitler and Stalin are the most famous today. Consequently, the task is to expose the established usurpers and to prevent in the future the possibility of such "evil geniuses" coming to power anywhere in the world. The new time continues. And in this sense, we can assume that we live in an era when the “end of history” has come (according to F. Fukuyama) .

Another view is an understanding of the history of the twentieth century as a period of global crisis of the civilization of the New Age and the formation of modern Mass Culture with its own new civilization, the formation of which continues before our eyes. From this point of view, the cataclysms of the 20th century were generated by the emergence of new social and economic conditions created by the successes of science and production, and, at the same time, the inability of people to realize their radical novelty in a timely manner and find goals and methods of activity adequate to the new conditions. From this second point of view, the historically new social conditions of the 20th century were predetermined by the introduction of new technologies, the growth of production, and communications.

Among the new circumstances created by scientific and technological progress in the twentieth century were not only increased comfort, health and longevity (first in the richest countries). For the first time, conditions and needs for collective actions of unprecedented power (organization of large-scale production and mass demand) and unprecedented scale of impact on human collectives (totalitarian regimes and their propaganda, commercial advertising, economic crises, etc.) have developed, including the possibility of self-destruction that has arisen for the first time humanity - military, environmental, narcotic, etc. New global threats have emerged, some of which have been averted (for example, the threat of nuclear war), and some threats are continuously being implemented where they are not yet able to effectively counter them (for example, the spread of AIDS, industrial environmental pollution).

As you can see, both of these views are not completely contradictory: the progress of mankind in the field of scientific and technical capabilities is obvious, but it is these achievements of the human mind that have created new problems. Moreover, not only scientific and technical, but also humanitarian problems - social, economic, managerial, environmental, transport and various others.

Here are some examples of the new social problems generated by the technical improvements of our time.

One of the new sources of risk was the unprecedented power supply, economic and information equipment of an ordinary private person, which turned his will into a factor of high unpredictability for himself and those around him. How to prevent catastrophes caused by mistakes or the will of an ordinary person, if he has a service weapon, maintains millions of bank accounts in his service, flies a civil aircraft? How can he avoid the consequences of not being good enough at repairing a tank in a chemical plant or inattentively inspecting products in a baby food factory?

Social problems are becoming a direct consequence of the introduced technological advances.

Mass computerization of banking, insurance, medical and other services facilitates and speeds up all forms of their work with a mass clientele, but creates risks of violating the confidentiality of private information in case of loss of databases.

The growing energy intensity of the world economy economically justifies the use of nuclear fuel. Nuclear power plants provide cheap electricity, but at the same time create problems. They consume a lot of water50 m 3 /s at one NPP with a capacity of 1000 MW, i.е. as much as a city of 5 million people consumes), carry the risk of radioactive contamination of the environment due to the transportation of waste, reactor accidents, etc.

Advances in genetic research open up the possibility of deliberate insertion into the genetic codes of living organisms. The results of such an introduction can be beneficial: genetically modified plants give an incomparably higher and more stable yield, medical genetics promises to cope with hereditary diseases. On the other hand, the genetic constancy of wildlife and man is the deep foundation of social stability. The social experience of interaction with wildlife and human nature has a duration of many thousands of years, it is expressed by numerous, often unconscious adaptive (adaptive) skills - food, emotional, family and household and other strategies. Genetic engineering, which will be able to create essentially new types of living organisms, including humans with new properties, will no doubt give rise to the problem of their mutual adaptation.

The new situation will inevitably present unprecedented demands for the creation of new strategies and new forms of human interaction. For example, “personality” may seem in the new conditions to be a too conservative way of organizing the human Self, while impersonal people with a short social memory and simplified signs of self-identity may turn out to be much more socially adaptive and even the only ones fit for life in a new high-tech type of civilization.

All these and other modern problems are of an institutional nature, although, as it may seem at first glance, only new purely technical problems arise in various segments of society. For example, countering terrorism, in this technocratic perspective, comes down to building more advanced observation devices.

Consider, for example, the institutional problems that have arisen in the course of computerization in various industries.

At the first stage, the use of computers made it possible only to replace paper passportization (of bank accounts, polyclinic cards, museum exhibits, goods and other accounting groups) with electronic one. But later, work with the emerging databases opened up new goals, required a new organization and approaches - from setting new tasks and appropriate personnel to changing the rules for the functioning of these institutions. From the side of visitors, a hospital, a museum or a bank may look the same, but institutionally these institutions have been transformed due to computerization: new departments have been created, the duties of employees have been partially changed, etc.

For example, theoretically, a resident of any city in Ukraine can transfer money from his account in a local bank to a large banking system that has a branch in South Africa with an order to purchase shares of a campaign for him there, which announced a promising project on the African continent. The whole transaction may take, probably, five banking days. It is clear, however, that the feasibility of this scheme depends not only on the technical quality of communication and the existence of legal conditions, but also on the work of the local bank. Is there a group in its composition that is able to keep the world business in sight, able to offer investors attractive investments in such distant lands, with the goal of including their bank through such operations in the broad context of the global economy? This, therefore, is about the institutional restructuring of the work of a local bank, taking into account the requirements of the global economy.

Similarly, a museum, if it seeks to enter the international system of museum research, must not only receive technical support, but also train researchers in foreign languages, computer technologies and change the organization of their work to achieve other goals arising from the international division of labor. in the museum research field. But computer technologies make it possible to set completely new tasks in the field of museum activity itself: this is the so-called "virtual museum". Technical and substantive (content) support for such a museum requires the creation of a completely new institutional structure. Thus, the common name - museum - can only hide the difference between these two institutions of real and virtual ways of preserving public memory.

Concert. Performing songs in a hall in front of an audience of 500 people and performing songs in a stadium in front of an audience of, say, 50,000 listeners are different events. Despite the fact that they are called the same - "concert", institutionally they have more differences between them than similar features. Compare the repertoire, stage style, musical and technical means, financial support, security, prevailing tastes, expectations and behavior of the public in both cases, etc., typical for both cases, etc.

When we talk about the crisis of the usual established goals and forms of achieving them, about the overdue institutional reform simultaneously in different fields of activity (the above are examples from various fields: computer science, finance, biology, museum work, art), about the formation of new structures of human interactions that are suitable to achieve new goals, we are talking about clear, observable signs of a change in the type of civilization. In this case, in the 20th century, it is about the change of the civilization of the New Age by the civilization of Modern mass culture. The peak of this shift, apparently, was passed back in the 1970s. Today, this new civilization everywhere - on a global scale - establishes its own institutions, goals and rules of activity, new meanings of human existence.

"Additions". The correspondence of civilization and its institutions can be traced by comparing similar socio-cultural institutions in the contexts of different cultural and historical eras.

Supplement 1 to this chapter contains an outline of the history of the library,which shows how in different civilizations the “library” function of storing and disseminating socially valuable information was institutionalized. The second deals with the institutional crisis of art that occurred at the same time. The third of the essays "Supplement 3" is devoted to the institutional crisis of science in the twentieth century.

Supplement 3 . Science as an institution and the institutional crisis of science in the 20th century

The concept of "science" means both the process and the result. In the first sense, "science" is a special (research) activity to identify the permanent properties of the world around us. In the second, "science" is the body of knowledge thus obtained. Scientific knowledge is formalized in the form of "laws" and their consequences - in a certain way verified and practically reliable statements about stable relationships in the world around us.

Science is not the only way to create and store knowledge. To a large extent, knowledge about the permanent properties of the world is available to people before and outside of any science, through the accumulation of ordinary life experience. For example, domestic livestock keeping has been practiced by mankind for many millennia and requires considerable knowledge, which was formed and preserved in the very activities of pastoralists. (Agricultural science appeared only at the end XIX century, but since then it has been difficult to do without it). Religious truths, mystical beliefs, artistic images, craft skills (for example, the ability of a carpenter to take into account the properties of different types of wood) are also not scientific knowledge. Nevertheless, this is positive knowledge that can be relied upon in one or another human activity. Their truth is justified by the evidence that is generated within the corresponding experience of individuals and groups. And evidence is the source of local knowledge. It is enough to be outside the relevant practice, and the evidence of these truths may seem doubtful. That is why non-scientific knowledge is not universal. Invite a skilled carpenter to give a scientific lecture on the properties of wood. He, perhaps, will not be ready to do this, although he practically knows about these properties .. Another example. The reality of the country of Castalia is obvious to the reader of The Glass Bead Game by G. Hesse, but there is no such country outside this novel.

Scientific knowledge expressed by judgments, such as “action is equal to reaction”, “the Sun is the closest star to the Earth in the Universe”, “the function of the lungs is gas exchange”, “the growth of a market (capitalist) economy goes through its periodic recessions”, “the drama of the era of classicism subject to the requirement of "three unities", etc. are considered fair (true), because they reflect facts and relations, the knowledge of which no longer depends on practical evidence: they are discovered and proven by scientific methods.

Scientific activity (in our time it is called "classical science") was formed in a meaningful and institutional way in the era of modern times, in XVII - XIX centuries Discoveries of scientists in the field of natural ratios up to the end XIX centuries had, first of all, the meaning of philosophical proofs - one or another principle of the world order, the cognitive power of the human mind, etc. At first, scientists managed to identify stable relationships in the field of motion of mechanical bodies and formulate them quantitatively, i.e. by means of mathematics. Later, scientific research extended to the history of the Earth, the animal world and man. IN XVII century, the search for the "laws of nature" was a completely new thing, the importance of which, over time, became more and more generally recognized. Scientists enjoyed public support for the so-called "enlightened" classes because educated people saw in their activities not a narrowly scientific, but a general cultural meaning. The discovery of simple and understandable rules that inevitably operate throughout the Universe anew, after the fall of religious culture in the Renaissance, substantiated the consciousness of the unity of the world, its orderliness and justice (first of all, this is the mechanics of Copernicus-Galileo-Newton and taxonomy, for example, the taxonomy of plants J. B. Lamarck (1744 – 1829) and animals by C. Linnaeus 1707 – 1778).

A scientist needed a laboratory and a library to work, and he could have them because early classical science was part of the lifestyle of high society. No wonder the era was called the "Enlightenment". Scientists and their discoveries enjoyed material and moral support from the royal court and aristocratic salons (in France), or involvement in university life, where scientists combined research and teaching (in Germany), or private contributions to the organization of laboratories and wide public attention (in England) , or state recognition (in Russia), etc. All these social conditions, without which scientists could not work and publish their results, gaining recognition, must be included in the concept of the institution of classical science - a complex system of laboratories, libraries, publishing houses, amateur scientific societies and professional academies, universities and specialized higher schools, used for the production and storage of scientific knowledge and its application in creating a "scientific picture of the world".

It should be borne in mind that throughout almost the entire New Age, technology developed independently of science. . Separate facts of the organization of production on the basis of scientific discovery, as exceptions, appeared only from the second half of theXIX century. Science becomes an integral part of production and economic activity only by the middle of the 20th century.

Despite the quantitative growth in the number of scientists and their discoveries, before the First World War, the essence of science remained within the semantic limits set by the New Age. A scientist is first and foremost a naturalist. An outstanding scientist is a master of experiment and its interpretation, a virtuoso of the knowledge of Nature. He himself determines the direction of his research, the scientific fields (mathematics, physics, chemistry, biology, etc.) are still very wide, the scientist has at his disposal a laboratory and one or two assistants, literature and collegiate contacts by correspondence and thanks to trips for work to other laboratories and universities (lectures and research). Only in the middle XIX century, international organizations of scientists began to appear and international congresses were held in some areas of science. The basic model of the work of a master scientist, a lone occupied with the study of essential phenomena and connections in the surrounding world and the world order hidden behind them, remained unchanged until the First World War. An example of a discovery, to a large extent "threshold" in the history of physics, the discovery of " X -rays ”(in Russian,“ X-ray ”), which was made in the fall of 1895 by the Würzburg physicist Wilhelm Conrad Roentgen ( Röntgen ) can illustrate the institutional principles of contemporary science.

Like many of his contemporaries, Roentgen was a lone researcher. He even personified this type in its extreme form. He almost always worked without assistants, and usually until late at night, when he could carry out his experiments completely without interference, using the instruments that were available at that time in the laboratory of any institute. The scientist drew attention to the glow in the dark of a fluorescent screen, which could not be caused by reasons known to him. So, by chance, Roentgen discovered radiation that could penetrate many opaque substances, cause blackening of a photographic plate wrapped in black paper or even placed in a metal case. Having come across an unknown phenomenon, the scientist worked all alone for seven weeks in one of the rooms of his laboratory, studying the properties of radiation, which in Germany and Russia are called "X-rays". He ordered that food be brought to the university and that a bed be placed there in order to avoid any significant breaks in work. Roentgen's thirty-page report was entitled "On a New Kind of Rays. Preliminary Communication." Soon the work of the scientist was published and translated into many European languages.New rays began to be investigated all over the world, in just one year over a thousand papers were published on this topic. W. Roentgen - Nobel Prize in Physics for 1901.

One more example. The outstanding German theoretical physicist Max Born (1882-1970) in the book "My Life and Views" (1968) recalls those scientists who influenced his professional development. The following passage gives an idea of ​​the almost private nature of communication in the scientific circles of Europe at the beginning of the 20th century, as if it were not a question of training a scientist, but, say, an artist or musician. (By the way, Born was a skilled enough pianist to play violin sonatas with Albert Einstein.) “In order to study the fundamental problems of physics more deeply, I went to Cambridge. There I became a graduate student at the College of Gonville and Caius and attended experimental courses and lectures. I realized that Larmor's treatment of electromagnetism was hardly new to me compared to what I had learned from Minkowski. But J. J. Thomson's demonstrations were brilliant and inspiring. However, the dearest experiences of that time were, of course, the human feelings that aroused in me the kindness and hospitality of the English, life among students, the beauty of colleges and countryside landscapes. Six months later, I returned to my native Breslau and tried to improve my experimental skills there. At that time there were two professors of physics, Lummer and Pringsheim, who gained fame for their measurements of black-body radiation. . In 1919, Born came to Frankfurt, where he had working conditions reminiscent of Roentgen's laboratory. “There I was given a small institute equipped with equipment, and I also used the help of a mechanic. My first assistant (assistant) was Otto Stern, who immediately found a use for our experimental equipment. He developed a method that made it possible to use atomic beams to study the properties of atoms. .

This style of modest scientific life, combining teaching, experiments, informal communication with close students, colleagues and like-minded people, Born supported in subsequent years in Germany and in exile in Scotland. But there is in his memoirs one episode from the First World War, which can serve as an example of a new approach to the organization of science. In 1915, Max Born was drafted into the army. “After a short stay in the radio units of the Air Force, at the request of my friend Ladenburg, I was transferred to the artillery research organization, where I was assigned to a unit engaged in sound location - determining the location of guns based on the results of measuring the time of arrival of shot sounds at various points. Many physicists gathered under one roof, and we soon, when time allowed, began to engage in real science.(highlighted by me - M.N.) " .

In this passage, Born describes the early experiences of a new approach to the organization of scientific research. The belligerent state gathers specialists, bears the costs, and, through the mouth of the military, sets research tasks for them, expecting applied ones, i.e. practically applicable, results - not in the form of articles and theories, but in the form of effective methods and devices. For the first time, science is no longer viewed as a way to “seek the truth without prejudice and prejudice,” and they begin to set tasks for it arising from military (later industrial) practice. “According to the results of the First World War, it became clear that without using the results of science it is impossible to count on victory. All world powers began to finance scientific research focused on the creation of new types of weapons and the development of means of protection against them. Technological science was formed as a result of these organizing efforts of states and became their necessary component” .

The military experience of the relationship between the state and science, acquired during the First World War, was then repeatedly used, it formed the basis for the organization of scientific research for the entire subsequent twentieth century - within the framework of a new, Mass Civilization.

Of course, individual scientific research was not immediately supplanted. Not only Max Born recalled physical experiments in semi-basement rooms and informal friendly seminars among physicists. But the main path of institutionalization of science in the "era of the masses" was defined as the transition to "Big Science". New institutions implied scientific research, which required huge labor and material resources. In each case, public or private (in countries with a market economy) funding of scientific research in the field of nuclear energy, genetics, space exploration, artificial materials, etc. must be motivated by practical results in the form of products suitable for use either in the military or in the civil sphere. It is even better to have so-called "dual-use" products, such as aircraft that can be used to carry both military cargo and, with a little modification, passengers, or devices designed to monitor the health of astronauts that can be used in hospitals. This means that the concept of "pure" science - science for the sake of truth, which characterized the understanding of this activity in the culture of the New Age, lost its meaning with the advent of the era of Modernity. In a mass society, a scientist is no longer expected to confirm or discover such facts and patterns that would have an impact on collective ideas about the world and the person in it. All science, regardless of the nature of the actual research, in modern culture has acquired the meaning of "applied" - science for the sake of practice.

“Big science” has become no longer a science proper, but a special industry in which scientists become partners in production. For example, in the Soviet Union, in the implementation of the space, or rather, the military space program, dozens of scientific institutes were created, and nuclear scientists, materials scientists, rocket scientists, mathematicians, ballistics scientists, cybernetics, physicians, and many others worked in them. In order to achieve the necessary secret of research and concentration of resources, cities closed from the outside world, "science cities" were built. , "special", i.e. secret, research institutes and experimental plants, testing grounds and so on. Millions of people took part in these works. In the USSR, a special ministry was created to coordinate the military-industrial complex, with a strange name for such a case, the “Ministry of Medium Machine Building”. In the United States, the functions of the "military space ministry" are performed by "NASA » – National Aeronautics and Space Administration. In modern Russia, an analogue NASA - RSC (Rocket and Space Corporation) Energia.

Due to the new state of science, discoveries made by scientists as part of major projects are part of a collective effort and usually remain anonymous. In the history of pharmacology, the name of the English biologist who discovered the antibiotic "penicillin" (1929) - Alexander Fleming, has been preserved. But a modern person is unlikely not to become interested in the names of the creators of new, much more effective drugs: such a question in the culture of Modernity, in fact, does not make sense.

The transition across the line of cultural epochs - from the New Age to Modernity, which science experienced in the 20th century, can be seen by observing how the public perception of scientific discoveries that are recognized as outstanding, for example, awarded the Nobel Prize, has changed. The discovery of X-rays was a common cultural fact, as well as the discovery of radioactivity by A. Becquerel and the study of this phenomenon by the spouses Pierre and Marie Curie (Nobel Prize for 1903), the study of reflexes by Ivan Pavlov (award for 1904), the theory of relativity by A. Einstein (1921 ). Personal fame was gained by scientists, creators of quantum theory, in which the "inevitability of a strange world" of microparticles was theoretically substantiated - Nobel laureates Max Planck (1918), Niels Bohr (1922), Werner Heisenberg (1932), Max Born (1954). However, let's try to recall the names of physicists who received the Nobel Prize in Physics in the late 1990s, for example, in 1995 "for the discovery of the tau lepton", (M. Pearl ), "for the detection of neutrinos" (F. Reines ), in 1996 "For the discovery of the superfluidity of helium-3" (D. Lee, D. Osheroff and R. Richardson), in 1997 "For the development of methods for cooling and trapping atoms with a laser beam" ( S. Chu, K. Cohen-Tannoji and V. Phillips), etc. In the second half of the twentieth century, among the discoveries in natural science, none had the power to directly influence people's worldview. The results of the work and the names of the largest scientists began to be perceived as having significance only within the science itself.

At the same time, the era of the mass scientific and technical industry of Modernity gave rise to the phenomenon of scientific "celebrities", whose fame is based not so much on their scientific achievements, but on their "popularity" created by their frequent appearance in the radio and television space in order to promote research close to them. industries. By analogy with the stars of show business, professor from the Higher School of Economics, sociologist S. Kordonsky called them "pop scientists" . “Pop scientists imitate the possession of knowledge and sell advertising slogans to the state and corporations,” writes this author. – An academic scientist who frightens with ozone holes, a meteor attack or global warming, was bred in corporations involved in the development of new “high-tech” products, and gradually became an element of the standard media, and therefore political space. /…/ Pop scientists explain why it is necessary to give money, for example, for astrophysical or genetic research. And outstanding representatives of technologized astrophysics and genetics rely on their demands to allocate money from the budget for public speeches of these representative academics. "Public Relations" or "Departments"public relations » are important subdivisions in the structure of all major scientific or research and production institutions of Modernity.

"Big science" has similar features in all countries where mass civilizations have managed to take shape. The work on the creation of the atomic bomb in the United States "Project" Manhattan "was carried out by the same gigantic corporate institution as the work on the creation of the atomic bomb in the USSR. On the other hand, industrial giants conduct such large-scale research work to create their engineering products that they can also be considered scientific superinstitutions (for example, the Aircraft Corporation " Boeing "(Boeing) and its European competitor, the aircraft manufacturer" Airbus"(Airbus). In our time, any branch of science, in order for the results of their research to be of public importance, must be built according to the model of scientific and production "Big Science" - with the participation of large state or corporate interests. . And although the data on the organization of nuclear research in China, Pakistan, India, Iran or the DPRK are difficult to obtain, there is no doubt that they are organized everywhere according to the institutional scheme of "Big Science", which corresponds to the goals and values ​​of modern Mass Culture.

Here is another extended definition.

INSTITUTION ) This term is widely used to describe regular and long-term social practices that are sanctioned and maintained by social norms and are important in the structure of society. Just like ‘role’ , 'institution' means established patterns of behavior, but it is seen as a higher order unit, more general, including many roles. Thus, the school as a social institution includes the roles of student and teacher (which usually implies the roles of "junior", "senior" and "leading" teachers), and also, depending on the degree of autonomy of different schools in relation to external structures, the role of parents and the role of managers, inspectors associated with the relevant governing bodies in the field of education. The institution of the school as a whole covers all these roles in all the schools that form the school system of education in a given society.

Usually, there are five main sets of institutions (1) economic institutions that serve for the production and distribution of goods and services; (2) political institutions that regulate the exercise of and access to power; (3) institutions of stratification that determine the placement of positions and resources; (4) kinship institutions associated with marriage, family and socialization youth; (5) cultural institutions associated with religious, scientific and artistic activities. (Sociological Dictionary / Translated from English. Edited by S.A. Erofeev. - Kazan, 1997)

Fukuyama, Francis (b. 1952) is an American political philosopher, author of The End of History and the Last Man. Internet page dedicated to the work of F. Fukuyama (in Russian) -

During the first 20 years of its activity, the European aircraft manufacturing concern Airbus was almost 100% financed by the budgets of European countries. More hidden government support in the US: it is carried out through government orders. After the September 11, 2001 attacks, when the industry was on the verge of a crisis, the US government helped Boeing Corporation with several large contracts.

Determining the essence of socio-cultural institutions is impossible without analyzing their functions that ensure the achievement of the goal. Society is a complex social entity, and the forces at work within it are closely linked, so it can be difficult to foresee the results of any single action. In this regard, a certain institution performs its own specific functions. Their totality constitutes the general social functions of institutions as elements, types of certain systems.

An important role in defining the tasks of socio-cultural institutions was played by the scientific works of M. Weber, E. Kasirer, J. Huizinga. They and other culturologists distinguish regulatory, integrative and communicative functions in the structure of spiritual production. In any society, complicated multi-level systems are created, specially focused on the development of certain knowledge, ideas about life and the person himself, as well as plans and goals not only daily, but also calculated for further behaviour.

Therefore, a socio-cultural institution must have a system of rules and norms of behavior that, within the framework of spiritual culture, consolidate, standardize the behavior of its members and make them predictable. When analyzing the components of cultural regulation, it should be taken into account that the implementation of the standards of human values ​​is carried out through their integration with social roles and norms of behavior, the assimilation of positive motivations and values ​​accepted in society. Socialization is supported by personal institutions (in the family, school, labor collective, etc.), as well as institutions, organizations, enterprises of culture and art.
The study of trends in the development of the process of socialization shows that with the complication of the socio-cultural field, the mechanism of socialization and its direct cultural application also become more complex.

A specific function of socio-cultural institutions is integration, which is distinguished by S. Frolov, A. Kargin, G. V. Drach and other researchers. In the social sphere, there is a spread of a complex of views, beliefs, values, ideals that are characteristic of a particular culture, they determine the consciousness and behavioral factors of people. Cultural institutions are focused on ensuring and preserving the heritage of culture, folk traditions, historical knowledge, which helps to strengthen the connection between generations and unite the nation.
There are different cultures in the world community. Cultural differences hinder communication between people, sometimes hinder their mutual understanding. These differences often become barriers between social groups and associations. Socio-cultural institutions strive to overcome cultural differences with the tools of culture and art, strengthen the ties of cultures, activate their relationships and thereby unite people both within the same culture and beyond its borders.

Traditions are social attitudes determined by norms of behavior, moral and ethical values, ideas, customs, rituals, etc. Therefore, the most important tasks of socio-cultural organizations are the preservation, transfer and improvement of socio-cultural heritage.

The development of forms and methods of communication is the most important aspect of the activities of various cultural institutions. Scientists consider the development of socio-cultural activities in the course of the interaction of societies, when people enter into relationships with each other. Culture can be created jointly, precisely through joint actions. T. Parsans emphasized that without communication there are no forms of relations and activities. Without the presence of certain communication forms, it is impossible to educate the individual, coordinate actions, and maintain society as a whole. Therefore, a methodical, stable, diverse system of communications is needed that maintains the maximum degree of unity and differentiation of social life.

In our era, according to the Canadian culturologist M. McLuhan, the number of contacts of an individual with other people has significantly increased. But these relationships are often mediated and one-sided. Sociological research suggests that such one-sided relationships often only contribute to the development of feelings of loneliness. In this regard, socio-cultural institutions through the assimilation of cultural values ​​contribute to the development of real human forms of communication.
Thus, the communicative function of socio-cultural institutions is to streamline the processes of broadcasting socially important information, the integration of society and social groups, the internal differentiation of society and groups, the separation of society and different groups from each other in their communication.

Sociologists consider the sphere that allows people to take a break from everyday problems, in most cases as leisure, freed from specific participation in production. Leisure activities are much broader in content, because they can include the most diverse types of creativity. It is advisable to consider free time in the sense of realizing the interests of the individual associated with self-development, self-rehabilitation, communication, pleasure, health improvement, and creative activity. In this regard, one of the most important tasks of the socio-cultural institution is the transformation of leisure into the field of cultural activity, where the realization of the creative and spiritual potential of society is carried out.

An analysis of the factors in the formation of recreation for the population shows that libraries, clubs, theaters, philharmonic societies, museums, cinemas, parks and other similar institutions are the place for the implementation of cultural initiatives.

Read also: